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Video marketing is rapidly growing to become the most profitable mechanism in the promotion toolbox. For more facts and stats as well, see the infographic here. http://ow.ly/scDl30jQAHW
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In December 2017, according to Nielsen, the total time spent on Facebook dropped by a whopping 19%. I answer the question posted to top marketers, "Does this make you nervous and what are you doing about your precipitously dropping page reach?" http://ow.ly/Oi8f30jPpuy
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If you want to cut through the noise on the newsfeed, you need to know how to make effective videos that actually engage your audience – and are crafted for the platform. Here are three video formats to add to your social campaign right now, and tips to make each one a success. http://ow.ly/evSF30jOgIz
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In this article, you’ll discover two ways to retarget people who click links to content you share, whether that content is yours or someone else’s. http://ow.ly/Y39L30jOgMl
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Mobile continues to drive paid social and paid-search advertising-- outpacing overall growth across both channels. http://ow.ly/ksFP30jOgut
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In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen explains why he thinks we can't blame the social networks for these changes, and how they could turn out to be a blessing in disguise for smart marketers. http://ow.ly/KAwm30jvMvg
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This is one reason why I recommend that, as an influencer, you need to have your own blog (preferably a self-hosted WordPress one). Social media platforms come and go. Today's Facebook and Instagram could become the Orkut of tomorrow. If you're depending on these platforms too much for your traffic and influencer status, you're building your a castle on a bed of sand that the tide will soon wash away. http://ow.ly/ZNxj30jtOX2
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Andrew Arnold examines the intersection of human and artificial intelligence, describing how bots can be useful in handling basic communications, but noting that people are still essential in maintaining engaging conversations and managing more complex queries. http://ow.ly/HrIN30jt4Q5
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Using a tool that Facebook offers its users, this columnist found out more than he wanted to know about the social network, the ad industry and himself. http://ow.ly/TBYb30jsx4S
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As today’s consumer spends up to nine hours per day online, social media has proven to be the most effective way for businesses to reach new audiences on a global scale. http://ow.ly/aerZ30jjEJq
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