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Brian Jensen

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Mobile Rich Cards Expands to More Verticals

Google expands Rich Cards to local restaurants and online courses for US-based sites. 
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Brian Jensen

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Google to Drop Mobile-friendly" Label & Penalize Sites with Intrusive Interstitials

Yesterday on the Official Google Webmaster Central blog, Google announced two upcoming changes to mobile search results.

Now that 85% of all pages in mobile search are mobile-friendly, Google will be removing the mobile-friendly label to provide less cluttered search results.

Also announced is a penalty for intrusive interstitials including popups that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.

Get the full story here: https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html

#seonews
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Brian Jensen

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301 Redirects Rules Change: What You Need to Know for SEO

The rules have changed. In this post on the Moz blog, Cyrus Shepard talks about recent announcements from Google reps. on 3xx redirects and discusses best practices for SEOs and webmasters moving forward.

HTTP to HTTPS

Also interesting to note, that similar to Cyrus, I've also seen a traffic boost for smaller websites that have migrated to HTTPS. 
Last week, Google blew our minds when they said 3xx redirects no longer lose PageRank. Cyrus is here to give you the low-down on what this means for SEO.
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+Brian Jensen That looks like a very useful guide. Thanks. :)
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Brian Jensen

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John Mueller Talks Redirects

In a recent Google+ post, Google Webmaster Trends Analyst John Mueller provided readers with a guide on how Google treats different types of redirects including 301s, 302s, 307s etc.

In his post, he covers important topics like long redirect chains, if 302s pass link equity and more. I've recapped his post and added in some additional thoughts of my own.

http://congruentdigital.com/blog/john-mueller-talks-redirects/
Learn about how Google treats different types of redirects and redirect chains
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Brian Jensen

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AMP Mobile Results Are Here

Google introduced AMP results in Mobile SERPs today. The new listings appear to be limited to the mobile news carousel.


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Brian Jensen

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Google Announces Plans for Mobile-first Indexing

Recently, on the Google Webmaster Central Blog, Product Manager Doantam Phan, announced Google has started and will continue testing a mobile-first index.

"algorithms will eventually primarily use the mobile version of a site’s content to rank pages."

There's a lot of discussion around structured markup, so if you're not currently marking up your pages, now would be a good time to implement.

Click below to get specific recommendations on how to prepare your responsive or dynamic serving site. 
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Brian Jensen

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Google Expands AggregateRating Markup to Include Critic Reviews

Google recently announced that they are now supporting critic reviews for local businesses. By incorporating structured data to their sites, publishers can promote their content on local Knowledge Graph cards and users can enjoy a range of reviews and opinions.

Get the full story here: https://goo.gl/UdFK76
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Brian Jensen

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Google Introduces Rich Cards to Mobile Search

Google recently announced they'll be introducing rich cards for recipes and movies on mobile search results in English for google.com.

They strongly encourage webmaster to use using JSON-LD in your implementation.
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Google Clarifies Stance on Followed Links in Product Reviews

While Google has specifically called out how to handle links for free product reviews in their existing link schemes resource, they again clarified their stance on receiving links in exchange for goods or services.

Read the full post on the Google Webmaster Central Blog here: https://goo.gl/9Bx4k2

Review Google's Links Schemes resource here: https://goo.gl/hHOFva

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Brian Jensen

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Review Stars Dropping in Google Organic

According to MozCast data, there's been a consistent trend of review stars dropping from search results.

However, Dr. Pete observed that review stars appear to be increasing in the local "snack packs"

It will be interesting to see how the change affects the CTR of larger publishers like Yelp. 
There has been a trend in the past couple of days where review stars have been dropping by a fairly large percent in the past couple of days. Here we see the first drop on Mozcast. As you can see, the review stars dropped by 14.5%. But the following day, Mozcast’s update on Thursday morning, …
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