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+RVIA DEALER-FOCUSED MARKET DEVELOPMENT EVENT
MARCH 12-14, 2019 • SALT LAKE CITY, UT
https://rvx.org/
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+RVIA RV Industry Association
Some of the survey’s key takeaways and action points:

🔹 California, Texas, and Florida had the highest amounts of conversation

🔹 Find events to entice locals to come out and get to know RVing better.

🔹 Content about RVing does best on Instagram and Twitter https://twitter.com/MotorhomesCom

🔹 Jump onto those platforms for best results across all audience segments.

🔹 Hashtags are widely used by the RVing community on social media

🔹 Combine relevant RV and non-RV hashtags to start connecting non-RV audiences with RV activity.

🔹 Upgrading and maintaining RVs is a point of pride for owners

🔹 This provides an opportunity to activate influencers who like to enhance their lives by trying new things.

🔹 Create touch points in another perspective

🔹 Most of GoRVing’s current social content focused on the benefits of RV travel, while very little content aimed to address the barriers preventing people from purchasing/renting an RV.
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October ⭐ 2018
NEW MOTOR HOME MARKET SUMMARY

Selection stats
Estimated days inventory
Projected per day
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Outdoor Recreation has $734B Economic Impact
The RV industry contributed more than $30 billion (4%)
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Outdoor Recreation Roundtable
THE PREMIER COALITION OF OUTDOOR RECREATION TRADE ASSOCIATIONS
https://recreationroundtable.org/

Including
+RVDA -- The National RV Dealers Association
+RVIA -- RV Industry Association
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Accelerating the World’s Transition to Sustainable Transport

Range
User experience
Great handling
Good looks
Safety
Adding new technology
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