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Mike Blumenthal

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Join +Mary Bowling and myself for a look at the last week in local, the important trends, tactics and articles that we saw. For links to all articles mentions visit: http://localu.org/blog/video-last-week-local-january-16th/
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Mike Blumenthal

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Not surprising at all from Yahoo.

Mike Blumenthal

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Moz Local to include Yelp listing and review data

The new Moz Local product packages we announced in November will soon get even better! We are enhancing Moz Local with advanced Yelp features to deliver additional power to your local marketing efforts. Available in early 2017 to our US customers, this advanced integration with Yelp includes the ability to easily claim your Yelp listings — individually or as a group — and then manage those listings, all from Moz Local.

These new capabilities will complement the Moz Local Reputation Monitoring and Management feature set, which provides Yelp review snippets right in the Moz Local dashboard. Marketers receive notifications when new reviews are created, so they never miss a review. Marketers can respond to Yelp reviews by linking directly to the Yelp review management user experience.
Announcement. Welcome to the new Moz Local Renew or upgrade today and begin using the powerful improvements in our new Moz Local product packages — and be ready to claim and manage your Yelp listings in early 2017! Special offer expires December 31, 2016 — renew your subscription today!
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I think originally it was a PDF (if I recall correctly)

Mike Blumenthal

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On phones, we are seeing some examples of an attached YouTube channel showing on the mobile Knowledge Panel. Not sure if it is a test or a new feature. Regardless its pause for thought about the role of video in your marketing if it is now showing in the KP.
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Mike Blumenthal

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An incredible history and future of machine learning... a process for engineering development “as significant as the scientific process”.

Well worth the 25 minutes!
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Mike Blumenthal

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Response rates thus fell 14% when subjects had one or more mistakes (relative to response rates for emails with error-free subjects.)
Your Monday morning alarm might be the worst sound in the world. Weekends fly by, but Mondays drag on forever. As avid Office Space fans, we wondered if having a “case of the Mondays” was an observable phenomenon. Our finding? Monday really is the worst day of the week: it’s when people make the mos
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Mike Blumenthal

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Nice work +Darren Shaw ... " 7 Easy Local Link Building Tactics You Should Be Using "
How do you build local links? Here are 7 easy to execute tactics that you should get working on.
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Mike Blumenthal

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Interesting case study by +Whitespark on the speed and depth of citation decay at +Yext 
Detailed case study reveals that 60% percent of your listings revert or disappear when you cancel your subscription!
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Mike Blumenthal

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On one page of wisdom +Phil Rozek provides the essence of all local search success.
 
The eagle has landed. The long-awaited (3 years) 3rd edition of my free guide to local SEO.
It's been 3 years since I released the 2nd edition of my free guide to local SEO. Much has changed in Google and in the rest of the local-search “ecosystem” since then. Edition 2 still can help you, but it's developed a casu marzu -like crust. I've finally come out with the 3rd edition.
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