Post has attachment
The History of Advertising No 22: Ad executives' cars

Few high-rolling admen were eager to practice what Bill Bernbach preached when he challenged consumers in his iconic 1959 ad for Volkswagen to "think small".

Small wasn't in adland's lexicon when it came to cars. They had to be big, flashy and expensive and reflective of the fact that their drivers had truly made it to the top.

Post has attachment
The History of Advertising No 21:  Gold Hill, Shaftesbury (where Hovis' Boy on a Bike was filmed)

The 1973 "boy on a bike" commercial for Hovis was a dazzling piece of deception.

For one thing, it evoked a sepia-tinted view of an early 20th-century working-class childhood that those who experienced it would probably have struggled to recognise.

For another, it was filmed nowhere near Northern England's dark satanic mills, but 250 miles to the south in the picturesque Dorset town of Shaftesbury.

Post has attachment
The History of Advertising No 20: A Cannes Lion

Short of selling their grandmothers, there's probably nothing a creative wouldn't do to win a Cannes Lion. Come to think of it, even grannies might well be sent packing with a Lion at stake.

Post has attachment
The History of Advertising No 19: the Gutter Bar in Cannes

Agencies the world over have their favourite watering holes. But "of all the gin joints in all the towns in all the world" (as Humphrey Bogart put it in Casablanca) the most famous of the lot stands on the corner of a winding, palm-fringed road at the heart of Cannes.

Post has attachment
History of Advertising No 18: Strand cigarettes

The 1959 TV campaign for Strand cigarettes seemed to have everything going for it. Not only was it innovative, stylish and intriguing, but it also had a soundtrack people still hum. What's more, it had a central character - the Strand man - and everybody was talking about him. It was viral marketing at its best.

Post has attachment
The history of advertising No 17: Chris Joseph's silver hook

Chris Joseph - who named his agency after the solid silver hallmarked hook that replaced his missing right arm - will be remembered as the adman who won a big victory in protecting the industry's rights over its creative ideas.

Post has attachment
The history of advertising  No 16: The first UK edition of Cosmopolitan

Cosmopolitan's UK arrival, in February 1972, linked advertisers with an attractive but not easy-to-reach market. The magazine targeted stylish, classy and liberated young women who wanted great orgasms and didn't mind admitting it.

Post has attachment
The history of advertising No15:  John Pearce's red socks

John Pearce was the embodiment of the eccentric and anarchic culture that was Collett Dickenson Pearce in its creative prime. And nothing summed up Pearce's non-conformist style more than his taste for red socks.

Post has attachment
The history of advertising No 14: Cadbury's Coronation Street idents

The early months of 1996 were rife with speculation about which advertiser would invest in the biggest sponsorship opportunity ever offered on terrestrial TV in the UK - Coronation Street, Granada's flagship show with audiences of up to 14 million.

Post has attachment
The history of advertising  No13: The first poster for Nabs Rugby 7s

The original 15-a-side tournament began in 1959 when Tim Clifton, then a JWT trainee, attracted support from the London Press Exchange (later Leo Burnett), SH Benson and Colman Prentice & Varley. Eight other agencies quickly joined in to compete for the TV Times Trophy.
Wait while more posts are being loaded