By - 14,655 Followers - 51 Posts - Public

Best Practices for Online Marketing

Stream

Irfan Ahmad

Shared publicly  - 
 
Infographic: How responsive are retailers to consumers on social?
 
The State of Social Engagement 2016

Are retail brands ready for the #socialmedia holiday rush?

Will they keep pace with their customers’ expectations and respond on social quickly?

The stakes are higher than ever for retailers this holiday season, with the National Retail Federation estimating that holiday sales will increase to $656 billion this year. Lithium Technologies' State of Social Engagement 2016 study for the retail industry uncovers how well Fortune 1000 retail brands are engaging with consumers across social platforms. The study reveals that the retail industry did well in interacting with their consumers, providing insights into the products they sold, posting content about getting the most from those products and often linking to promotions that can drive sales. As retail brands seek to garner attention from consumers during the holiday rush, it is crucial for them to engage, listen and respond to customers on social media. In fact, Twitter found that customers are willing to spend up to 20% more with a brand if that brand responds to their social media activities.

#infographic courtesy of: +Lithium Technologies

#digitalmarketing
View original post
9
2
Add a comment...

Irfan Ahmad

Shared publicly  - 
 
10 Online Advertising Platforms to Drive More Traffic
Read it here: http://www.digitalinformationworld.com/2016/10/10-online-advertising-platforms.html

Getting customers is a priority task for every business owner. Smaller businesses are usually in a continuous search for potential resources that could bring in extra income.

We live in a digital world, so online advertising is becoming extremely popular. And the main reason for that is its profitability. Nowadays, TV and Radio Ads, are starting to lose their effects.

Compared to the traditional advertising methods, online advertising brings huge benefits such as a better audience targeting, and higher amounts of traffic and potential customers.

If you want to start using paid #advertising, you should first choose the platforms you’ll be working with. In this article we will write about the most popular #onlineadvertising platforms, so you can choose the one which would be the best for your business.

#marketing #digitalmarketing 
2
5
Irfan Ahmad's profile photo

Irfan Ahmad

Shared publicly  - 
 
Here's a look at the top trends that could make or break your #socialmedia marketing in 2017.

H/t +PostPlanner
 
7 Social Media Trends That Will Change Your Marketing Strategy

Winston Churchill famously said,

"Those that fail to learn from history, are doomed to repeat it."

There's a lot to learn in looking at past social media trends. It shines a light on what worked, what didn't and more importantly:

It unlocks opportunity for future endeavors.

So what are the trends shaping 2017, and how will they affect your marketing strategy?

Here's a look at the top trends that could make or break your social media marketing in 2017.

http://bit.ly/2fXcRmR

#socialmedia #socialmediamarketing #marketing
Want to stay on the cutting edge of what's happening in social media? Here are 7 top social media trends that are changing the way businesses do marketing.
View original post
10
4
Toxic Diesel Performance's profile photo
 
Great read, thank you 
Add a comment...

Irfan Ahmad

Shared publicly  - 
 
Facebook Instant Articles: Should You Be Using Them?
Read it here: pakwired.com/facebook-instant-articles-use

“When #Facebook introduced Instant Articles earlier this year, a lot of brands were very keen to jump on the bandwagon as soon as it rolled out to them.

If you’ve not already tried it out, you might be wondering if it’s worth the effort now that the dust has had chance to settle.

Here’s what you need to know about Facebook Instant Articles so you can weigh up whether they might work for you.”

#socialmedia
When Facebook introduced Instant Articles earlier this year, a lot of brands were very keen to jump on the bandwagon as soon as it rolled out to them. If you’ve not already tried it out, you might be wondering if it’s worth the effort now that the dust has had chance to settle. Here’s what...
4
4
Add a comment...

Irfan Ahmad

Shared publicly  - 
 
10 Strategies to Grow Your Brand on YouTube
Pin it https://www.pinterest.com/pin/381539399666248900/
 
10 Must-Haves For Brands Trying To Grow On YouTube
In today’s article, we’ll be tackling the 10 must-haves for brands trying to grow on YouTube. These are all mandatory parts of ensuring healthy growth of your brand on the world’s largest video consumption platform, so don’t skim through! The Must-Haves 1. ...
In today’s article, we’ll be tackling the 10 must-haves for brands trying to grow on YouTube. These are all mandatory parts of ensuring healthy growth of your brand on the world’s largest video consumption platform, so don’t ...
View original post
6
Add a comment...

Irfan Ahmad

Shared publicly  - 
 
Digital Beats Television in Ad Spend – New Research

If there’s ever been a time to reconsider ad budgets, and revisiting advertising strategies, it is Now. As per a recent research, optimizing digital strategies is the new survival instinct for the marketers.

With the meteoric rise of digital media, it’s been no secret that advertisers have been shifting away from the traditional fronts to the newer grounds of digital domain. However, as +eMarketer observed in its recent study, in a first of its nature, money is being funneled towards digital advertising at the expense of Television advertising. Digital platforms are eating up business at a rate faster than anticipated.

Read it all here: http://pakwired.com/digital-beats-television-in-ad-spend/

H/T: +PakWired

#advertising #digitalmarketing 
3
2
Add a comment...

Irfan Ahmad

Shared publicly  - 
13
Toxic Diesel's profile photoKika Marketing & Communications Inc.'s profile photo
2 comments
Add a comment...

Irfan Ahmad

Shared publicly  - 
 
 
7 Warning Mistakes That Can Turn Your Social Media Into Garbage
http://www.digitalinformationworld.com/2016/06/7-warning-mistakes-that-can-turn-your-social-media-into-garbage.html

Have you noticed that some brands gather hundreds of likes, reposts, retweets (whatever) while others have a drop in the sea or even (I wouldn’t wish that on my worst enemy) suspended and blocked accounts because of their activity on social media? I have seen thousands of suchlike accounts. And believe me or not, I know what caused their failure.

Nowadays, social media marketing (SMM) is vital for your business growth. Social networks such as Facebook, Twitter, LinkedIn, Rinterest, Google+, Instagram, etc. are a great opportunity to reach your target audience. Social media play a key role in modern marketing - both for young companies (start-ups) and for the well-known brands. 88% of all companies all over the world are using social media in their marketing strategies according to Adweek.

SMM is an important tool for promoting products and services. Everyone is aware of the fact that there needs to be at least some plan to wind the campaign. The main thing here is to go in the right direction from the first steps. Otherwise, there is a huge risk of alienating the audience or losing it forever. We will not talk here though about global (strategical) mistakes such as failure with social media plan.

The mistakes below will open your eyes to social media marketing tactics along with the pieces of advice how to avoid them.

You don’t want to throw your social media into garbage the very moment you create them, right?

So, what mistakes should be avoided to escape the notorious destiny of time and money loss?

#socialmedia   #socialmediamarketing   #socialmediatips  
3 comments on original post
3
Add a comment...