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Andy Hertzfeld
3 years agoEditedPublic
In memoriam for Steve Jobs as 2011 draws to a close, here's one more rare photo that illustrates his rebellious spirit. In December 1983, a few weeks before the Mac launch, we made a quick trip to New York City to meet with Newsweek, who was considering doing a cover story on the Mac. The photo was taken spontaneously as we walked around Manhattan by Jean Pigozzi, a wild French jet setter who was hanging out with us at the time. Somehow I ended up with a copy of it. My editor begged me to include it in my book, but I was too timid to ask for permission, especially since IBM was still making CPUs for Apple at the time.
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Robert Main3 years ago
Is he flipping off the IBM logo? XD+3
M.G. Siegler3 years ago
nice pic.+12
Kendall Seabury3 years ago
That's Steve for ya :D+3
Greg Hines3 years ago
oh the good 'ol days+2
would've made a great g+ avatar...or maybe not.+3
+MG Siegler look its Job giving the middle finger on Google+!+9
Larry Trutter3 years ago
Yeah! That's a great picture!!! :-)+2
James Britt3 years ago
Wow, he is one crazy rebel, dis'ing a large corporate logo!+14
Yeong Ren Yong3 years ago
Thanks for sharing!
Kyle Randall3 years ago
Beautiful.
Eric Nicolas3 years ago
The wall is at an angle but the logo isn't - FAKE!+2
Lilyn Hester3 years ago
Cool....any plans for another book? If so, when? I'm always interested in a good read.
Davie Marshall3 years ago
Isn't that foolish not rebellious to taunt a supplier like that?
is a Good.... is a big leader and the mentor of the informathic.

¡larga vida a jobs!
Zeb McClure3 years ago
Willing to bet that pic doesn't get censored. Annoying.+1
Spontaneous!
Christopher Goff3 years ago
It will be interesting to see if Apple has staying power without Jobs. Doubtful...
Luke Chesser3 years ago
+Eric Nicolas I know you're probably not for real calling it a fake, but the wall is straight on, the reflection though is of a street at an angle, so it gives an awkward appearance.
Ron Schneider3 years ago
+Anne Schneider Since you're raving about the book...
nick pugliese3 years ago
Please keep your religous beliefs to yourself and don't subject the rest of us to them unless we ask.
Awesome!!!
Dang daniel! Save if for the zealots that actually believe that non-sense. Wake up!
Lex McFarley3 years ago
Steve!!!!!!!!!
Eric Nicolas3 years ago
Ah, I see - that lighter color is reflected. I take back my hasty judgement.
Carl Nutsugah3 years ago
Lol
Aaron Ortiz3 years ago
Perfect Google-bait
Brendan Heckman3 years ago
too bad he didnt invent C or unix,.......+2
Blake Mccool3 years ago
Nice! "Take this job and shove it"
Narendra Nag3 years ago
Sweet.
Andy Werden3 years ago
Hate to be a geek, but did IBM really make CPU's for Apple? I recall Apple used MOS 6502 processors for the apple II series and the Motorola 68000 for the Mac. Only 'IBM' chip I am aware of was the Power chip used in Macs a decade later - and the Power was a joint IBM/Motorola venture.
Sahil Bhatnagar3 years ago
awesum :P
Nice. You definitely should have included it.
Scott Bintz3 years ago
and one more thing.....lol+3
Jadey A-S Wilson3 years ago
Glad you finally shared it, Andy. It's a great pic!+2
Scott Cox II3 years ago
AWE......remember when big blue was the king of PC computing...Hey all fellow nerds.......I have an IBM PC 8086; remember that one? Just does anyone remember BIG BLUE?+1
Hey Daniel! Epic Bore! Comment on topic, make your own post if you're gonna change the subject! Thx +Andy Hertzfeld, love the pic, loved reading about you in Isaacson's book. You are way cool.
Rohit kumar3 years ago
I think steve wanted to say
"big blue ,you are so dead in a couple of months"
Scott Cox II3 years ago
Oh wow....harsh; Don't you think we will eventually say this about "Apple".+1
Rohit kumar3 years ago
+scott newman
probably ,probably not!
only time could anwser that!
Denis Scholvien3 years ago
oh yes, its sooooo rebellious to do that.+2
John Corder3 years ago
A weather forecast.
Fleagle Rhodes3 years ago
I hate to say it, but that IBM logo does look a tad 'shopped
Mani Kodi3 years ago
Gud to see
Kenny Hurst3 years ago
Holy crap. Best Picture Ever
Raymond Lulling3 years ago
Trouble is IBM makes CPUs for just about every one. From those who work/ed there, they even make for INTEL. Seriously its no accident that IBM develops technology that INTEL spontaneously invents and no lawsuits ever take place. The thing about IBM is that they are like the Microsoft of hardware developers. They are in everything and escaping them is nearly impossible.+1
Joe Kelly3 years ago
I LOVE this photo.. I remember seeing it about 10 years ago somewhere. Yeah F*** you IBM.. IBM never put any care to the products. The only thing IBM cared about was profits...

"Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it." - Steve Jobs 1998
+1
david m3 years ago
IBM = I Believe in Memorex.
Jacob Adler3 years ago
great picture no words to describe it
ibm was top he was pointing up
27 years later he was riding on top and there was no ibm to even point up
Shakir Iqbal3 years ago
Lovely wall with special Word IBM.One of the top IT company.................I really love it and want to join this company for my bst future........
Jeffrey Thacker3 years ago
Jobs and apple are patent trolling twirps, apple computers are nothing more than pc's with a different o/s now, and still people blindly pay more money and follow them for the simple sake of trying to be an elitist+4
Rhys Scandlyn3 years ago
Rah rah rah with all the other world leading greats that passed this year we still have to idolise this twerp. Move on.+2
Nathan Jones3 years ago
I remember when I pulled my first IBM hard drive from an ailing Mac. I marveled that at some quiet point, Apple -- Steve Jobs -- must have picked IBM to be the provider of one of the most critical components of their machines... the heart and mind of the mac experience: "IBM Inside"
Anuj Chauhan3 years ago
Hamko ko bhi laga de bhai tera ahshan hoga..................
Jesse Stay3 years ago
thank you for your role at Apple Andy. I'm reading Steve Jobs' biography right now, and realize what an amazing contribution you've made over there. I'm truly inspired.+2
Scott Gant3 years ago
Bahaha, I was sure that +MG Siegler would appreciate this photo.
KawasakG Ryder3 years ago
either that is white vinyl on marble, or photoshopped.. Looks fake as hell.
Scott Gant3 years ago
Andy isn't someone to "fake" anything.+1
KawasakG Ryder3 years ago
I'm just saying that the IBM looks so uniformly white it's bizarre.
Sally Ann3 years ago
is he giving middle fingers to them lol
KawasakG Ryder3 years ago
it really does look like it doesn't it
That's the best flip-off I've ever seen.. I mean checkout the look on his face! :D
Dave Sprint3 years ago
mooooo
Steve you are greater than Bill. Hats off..
Disha Patel3 years ago
ok - Indian company
Anita cai3 years ago
just "lovely"
Alexandre Romao3 years ago
I'm offended by this pic, he's showing the "Finger". Google+ should censor it. (that is how sarcasm sounds) +MG Siegler would appreciate it.
Dosman Lotek3 years ago
Uh yeah, a true rebel.+1
Tom Warren3 years ago
Great picture, thanks for sharing.
Aljosa V.3 years ago
Good Old Steve, what a fucking legend he is.

Yes, I mean it in the present, because he's still here with us... Well at least his philosophy will be with us for decades to come.
+2
old.
Kendy Louwaars3 years ago
oh wow. Does anybody know where i can find this picture a little bit larger ??
This pic would have been a much better starting point for that bronze thing they put up in Budapest.
http://blog.graphisoftus.com/wp-content/uploads/Jobs1.jpg
Arbie Rizky3 years ago
this photo must win pulitzer award!....miss you Steve Jobs :(
Paul Dixon3 years ago
Thanks for sharing the photo and your memories!
Chong-Ghil Yi3 years ago
What had been discussed in there with Jobs ?
Chris Lichowicz3 years ago
Steve's dead, Jim. A black turtle neck is just as bad as a red shirt. Get over it already.
Tom Mangelschots3 years ago
That IBM logo clearly has been added later ....
Carlos LLerandi3 years ago
I love it!! :-)
eddy stevelinck3 years ago
Steve knew what he was doing...
Laslo Canadi3 years ago
that was one talented asshole! :)+1
Nav H.3 years ago
that douchebag MG Siegler would be proud.
Mark Ciccarello3 years ago
+Tommy Mang no, it clearly has not
+MacQ Stena The lines in the logo are perfectly parallel to the seam in the wall, as they should be. That's all that can be said about perspective.
+Gordon Murphy It's a solid white logo against a black wall. Keeping any detail in it under those circumstances would be very difficult as it is necessarily overexposed. (and actually there is some). Wedding photographers struggle with that problem all the time, trying to keep detail in white dresses and black tuxes. Back in film days they made special low-contrast film for weddings for just that reason.
+1
Mark Ciccarello3 years ago
+Chris Lichowicz get help.
haha!
I love it! ;)
Dr. Gene Scott3 years ago
fake, but a funny fake! (really, would a real incised logo be that white and glowing?)
Roy Barrett3 years ago
A quick Google images search shows the building http://farm4.staticflickr.com/3513/3897757130_a9f60389c7_z.jpg?zz=1
Victor Alves3 years ago
IBM, that is where he stole most of "his ideas" from.
Mark Ciccarello3 years ago
+Victor Pierre Alves name one.
+Jeff Shaddock yes it would, as has been posted twice now.
Paul Salzman3 years ago
+MG Siegler the regular rules don't apply to Steve, even now. ;)+2
Michael Stearne3 years ago
Great shot! +Andy Hertzfeld thanks for your work on the Mac and getting the computing world to where it is today!+1
Gary Ng3 years ago
Fantastic photo, thanks for sharing. Here's to the crazy ones!+1
Chuck Shotton3 years ago
+Barry Gordon Why so bitter?
"Screwing foreign workers" is a great bit of hyperbole, but quite absurd if you parse it. They are doing a job for hire and are quite free to forego Apple's contracts if they so choose. That you dislike Steve Jobs is most likely to say that you dislike his success. If it was you that was as successful, I doubt you'd be throwing stones.
iman razavi3 years ago
Hi Mr. Hertzfeld, I am reading "Steve Jobs" book. It is fantastic. Pls write here more about your memories with him for his fans. I am Iman from Iran. Thank you for a better world you guys create.+2
Julien Mazerolle3 years ago
Subliminal - IBM = I Bought a Macintosh!
Samuel Toh3 years ago
location is real, corner of 57th & Madsion, not photoshop
Eran Belinsky3 years ago
+Andy Hertzfeld your photo was just featured on Israel Channel 10 morning show!
Reminds me of an episode in Sculley's autobiography in which Sculley took Jobs out to see the IBM headquarters, where the Apple trees were sprayed so that they wouldn't produce fruit. Steve wanted to take the Mac team out there to see it and inspire them - +Andy Hertzfeld, did you ever make it out there yourself?
Derek Diong3 years ago
Lol!
Tanvir Joy3 years ago
Historic finger!
Yeah, f**k IBM
Fabio Oliveira3 years ago
That's Steve!
Jason Odra3 years ago
Awesome pic. Thanks for sharing!
Philippe Lang3 years ago
Hi Andy, I know exactly the place, I was exactly there (but did not take a picture though) in 1989 (was working for Apple France at the time), IBM was showcasing its technologies there in NYC. Guess what, all the marketing material inside, from banners to leaflets to their brochures about innovation at IBM, all of that was unified under the same motto that read "Think Different." No kidding!+1
ANGEL SALAZAR3 years ago
Yes! and finally he did it.. IBM was aparted from the computer business, and it now does to the network services. Apple taken up its place
Florencia Lemos3 years ago
i love it
Irony is that Apple is now the big bad boy.
Andy Rubenstein3 years ago
add me to your circle pleaseee
Rieken Venema3 years ago
Nice+1
Michael Kathke3 years ago
Thanks for sharing your special memories!
Brian Glassman3 years ago
Plus One.
Garner Marshall3 years ago
LOL, Great.
Abood olymat3 years ago
nice
Ralph H3 years ago
IBM was a tactical enemy, MS the strategic one.
+2
William Ogle2 years ago
wells said ralph
Michael Jessen2 years ago
Funnier if it had been Xerox
Atali Daoud2 years ago
Fun
Nice one!
I made one too :D in #Moscow  
Sean G10 months ago
Todays news is interesting. .. led me to this pic. What would Steve think about Apple & IBM partnership. Mby the same as MS in the 90s? Or would he want to take another direction. With the strong market share they have now? If only he was still here...+1
Opeyemi Aketepe10 months ago
@Sean G, there is always room for reconciliation. Even Pope Francis is doing it. IBM and Apple's strategic partnership is here for good!
Sean G10 months ago
+Opeyemi Aketepe oh. I agree... think its great. MS just took a BIG hit. They are already way behind Apple & Goog
Koichi Nakano10 months ago
History repeats again ;)
Bridget McGraw10 months ago
Steve Jobs said, “If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.”
Nuno Gomes1 day ago
What? http://mashable.com/2015/05/28/ivm-gets-macs/