Andy Hertzfeld
4 years agoEditedPublic
In memoriam for Steve Jobs as 2011 draws to a close, here's one more rare photo that illustrates his rebellious spirit. In December 1983, a few weeks before the Mac launch, we made a quick trip to New York City to meet with Newsweek, who was considering doing a cover story on the Mac. The photo was taken spontaneously as we walked around Manhattan by Jean Pigozzi, a wild French jet setter who was hanging out with us at the time. Somehow I ended up with a copy of it. My editor begged me to include it in my book, but I was too timid to ask for permission, especially since IBM was still making CPUs for Apple at the time.
Robert Main4 years ago
Is he flipping off the IBM logo? XD+2
M.G. Siegler4 years ago
nice pic.+12
Kendall Seabury4 years ago
That's Steve for ya :D+3
Greg Hines4 years ago
oh the good 'ol days+2
would've made a great g+ avatar...or maybe not.+3
+MG Siegler look its Job giving the middle finger on Google+!+9
Larry Trutter4 years ago
Yeah! That's a great picture!!! :-)+2
James Britt4 years ago
Wow, he is one crazy rebel, dis'ing a large corporate logo!+14
Yeong Ren Yong4 years ago
Thanks for sharing!
Kyle Randall4 years ago
Eric Nicolas4 years ago
The wall is at an angle but the logo isn't - FAKE!+3
Lilyn Hester4 years ago
Cool....any plans for another book? If so, when? I'm always interested in a good read.
Davie Marshall4 years ago
Isn't that foolish not rebellious to taunt a supplier like that?
is a Good.... is a big leader and the mentor of the informathic.

¡larga vida a jobs!
Zeb McClure4 years ago
Willing to bet that pic doesn't get censored. Annoying.+1
Christopher Goff4 years ago
It will be interesting to see if Apple has staying power without Jobs. Doubtful...+1
Luke Chesser4 years ago
+Eric Nicolas I know you're probably not for real calling it a fake, but the wall is straight on, the reflection though is of a street at an angle, so it gives an awkward appearance.
Ron Schneider4 years ago
+Anne Schneider Since you're raving about the book...
nick pugliese4 years ago
Please keep your religous beliefs to yourself and don't subject the rest of us to them unless we ask.
Dang daniel! Save if for the zealots that actually believe that non-sense. Wake up!
Eric Nicolas4 years ago
Ah, I see - that lighter color is reflected. I take back my hasty judgement.
Carl Nutsugah4 years ago
Aaron Ortiz4 years ago
Perfect Google-bait
Brendan Heckman4 years ago
too bad he didnt invent C or unix,.......+2
Blake Mccool4 years ago
Nice! "Take this job and shove it"
Narendra Nag4 years ago
Andy Werden4 years ago
Hate to be a geek, but did IBM really make CPU's for Apple? I recall Apple used MOS 6502 processors for the apple II series and the Motorola 68000 for the Mac. Only 'IBM' chip I am aware of was the Power chip used in Macs a decade later - and the Power was a joint IBM/Motorola venture.
Sahil Bhatnagar4 years ago
awesum :P
Nice. You definitely should have included it.
Scott Bintz4 years ago
and one more
Jadey A-S Wilson4 years ago
Glad you finally shared it, Andy. It's a great pic!+2
Scott Cox II4 years ago
AWE......remember when big blue was the king of PC computing...Hey all fellow nerds.......I have an IBM PC 8086; remember that one? Just does anyone remember BIG BLUE?+1
Hey Daniel! Epic Bore! Comment on topic, make your own post if you're gonna change the subject! Thx +Andy Hertzfeld, love the pic, loved reading about you in Isaacson's book. You are way cool.
Rohit kumar4 years ago
I think steve wanted to say
"big blue ,you are so dead in a couple of months"
Scott Cox II4 years ago
Oh wow....harsh; Don't you think we will eventually say this about "Apple".+1
Rohit kumar4 years ago
+scott newman
probably ,probably not!
only time could anwser that!
Denis Scholvien4 years ago
oh yes, its sooooo rebellious to do that.+2
John Corder4 years ago
A weather forecast.
Fleagle Shmeagle4 years ago
I hate to say it, but that IBM logo does look a tad 'shopped
Mani Kodi4 years ago
Gud to see
Kenny Hurst4 years ago
Holy crap. Best Picture Ever
Raymond Lulling4 years ago
Trouble is IBM makes CPUs for just about every one. From those who work/ed there, they even make for INTEL. Seriously its no accident that IBM develops technology that INTEL spontaneously invents and no lawsuits ever take place. The thing about IBM is that they are like the Microsoft of hardware developers. They are in everything and escaping them is nearly impossible.+1
Joe Kelly4 years ago
I LOVE this photo.. I remember seeing it about 10 years ago somewhere. Yeah F*** you IBM.. IBM never put any care to the products. The only thing IBM cared about was profits...

"Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it." - Steve Jobs 1998
david m4 years ago
IBM = I Believe in Memorex.
Jacob Adler4 years ago
great picture no words to describe it
ibm was top he was pointing up
27 years later he was riding on top and there was no ibm to even point up
Shakir Iqbal4 years ago
Lovely wall with special Word IBM.One of the top IT company.................I really love it and want to join this company for my bst future........
Jeffrey Thacker4 years ago
Jobs and apple are patent trolling twirps, apple computers are nothing more than pc's with a different o/s now, and still people blindly pay more money and follow them for the simple sake of trying to be an elitist+4
Rhys Scandlyn4 years ago
Rah rah rah with all the other world leading greats that passed this year we still have to idolise this twerp. Move on.+2
Nathan Jones4 years ago
I remember when I pulled my first IBM hard drive from an ailing Mac. I marveled that at some quiet point, Apple -- Steve Jobs -- must have picked IBM to be the provider of one of the most critical components of their machines... the heart and mind of the mac experience: "IBM Inside"
Anuj Chauhan4 years ago
Hamko ko bhi laga de bhai tera ahshan hoga..................
Jesse Stay4 years ago
thank you for your role at Apple Andy. I'm reading Steve Jobs' biography right now, and realize what an amazing contribution you've made over there. I'm truly inspired.+2
Scott Gant4 years ago
Bahaha, I was sure that +MG Siegler would appreciate this photo.
Gordz4 years ago
either that is white vinyl on marble, or photoshopped.. Looks fake as hell.
Scott Gant4 years ago
Andy isn't someone to "fake" anything.+1
Gordz4 years ago
I'm just saying that the IBM looks so uniformly white it's bizarre.
Sally Ann4 years ago
is he giving middle fingers to them lol
Gordz4 years ago
it really does look like it doesn't it
Bogdan Ștefan4 years ago
That's the best flip-off I've ever seen.. I mean checkout the look on his face! :D
Dave Sprint4 years ago
Steve you are greater than Bill. Hats off..
Disha Patel4 years ago
ok - Indian company
Anita cai4 years ago
just "lovely"
Alexandre Romao4 years ago
I'm offended by this pic, he's showing the "Finger". Google+ should censor it. (that is how sarcasm sounds) +MG Siegler would appreciate it.
Dosman Lotek4 years ago
Uh yeah, a true rebel.+1
Tom Warren4 years ago
Great picture, thanks for sharing.
Bogdan Ștefan4 years ago
Kendy Louwaars4 years ago
oh wow. Does anybody know where i can find this picture a little bit larger ??
This pic would have been a much better starting point for that bronze thing they put up in Budapest.
Arbie Rizky4 years ago
this photo must win pulitzer award!....miss you Steve Jobs :(
Paul Dixon4 years ago
Thanks for sharing the photo and your memories!
Chong-Ghil Yi4 years ago
What had been discussed in there with Jobs ?
Chris Lichowicz4 years ago
Steve's dead, Jim. A black turtle neck is just as bad as a red shirt. Get over it already.
Tom Mangelschots4 years ago
That IBM logo clearly has been added later ....
Carlos LLerandi4 years ago
I love it!! :-)
eddy stevelinck4 years ago
Steve knew what he was doing...
Laslo Canadi4 years ago
that was one talented asshole! :)+1
Nav H.4 years ago
that douchebag MG Siegler would be proud.
Mark Ciccarello4 years ago
+Tommy Mang no, it clearly has not
+MacQ Stena The lines in the logo are perfectly parallel to the seam in the wall, as they should be. That's all that can be said about perspective.
+Gordon Murphy It's a solid white logo against a black wall. Keeping any detail in it under those circumstances would be very difficult as it is necessarily overexposed. (and actually there is some). Wedding photographers struggle with that problem all the time, trying to keep detail in white dresses and black tuxes. Back in film days they made special low-contrast film for weddings for just that reason.
Mark Ciccarello4 years ago
+Chris Lichowicz get help.
I love it! ;)
Dr. Gene Scott4 years ago
fake, but a funny fake! (really, would a real incised logo be that white and glowing?)
Roy Barrett4 years ago
A quick Google images search shows the building
Victor Alves4 years ago
IBM, that is where he stole most of "his ideas" from.
Mark Ciccarello4 years ago
+Victor Pierre Alves name one.
+Jeff Shaddock yes it would, as has been posted twice now.
Paul Salzman4 years ago
+MG Siegler the regular rules don't apply to Steve, even now. ;)+2
Michael Stearne4 years ago
Great shot! +Andy Hertzfeld thanks for your work on the Mac and getting the computing world to where it is today!+1
Gary Ng4 years ago
Fantastic photo, thanks for sharing. Here's to the crazy ones!+1
Chuck Shotton4 years ago
+Barry Gordon Why so bitter?
"Screwing foreign workers" is a great bit of hyperbole, but quite absurd if you parse it. They are doing a job for hire and are quite free to forego Apple's contracts if they so choose. That you dislike Steve Jobs is most likely to say that you dislike his success. If it was you that was as successful, I doubt you'd be throwing stones.
iman razavi4 years ago
Hi Mr. Hertzfeld, I am reading "Steve Jobs" book. It is fantastic. Pls write here more about your memories with him for his fans. I am Iman from Iran. Thank you for a better world you guys create.+2
Julien Mazerolle4 years ago
Subliminal - IBM = I Bought a Macintosh!
Samuel Toh4 years ago
location is real, corner of 57th & Madsion, not photoshop
Eran Belinsky4 years ago
+Andy Hertzfeld your photo was just featured on Israel Channel 10 morning show!
Reminds me of an episode in Sculley's autobiography in which Sculley took Jobs out to see the IBM headquarters, where the Apple trees were sprayed so that they wouldn't produce fruit. Steve wanted to take the Mac team out there to see it and inspire them - +Andy Hertzfeld, did you ever make it out there yourself?
Derek Diong4 years ago
Tanvir Joy4 years ago
Historic finger!
Yeah, f**k IBM
Fabio Oliveira4 years ago
That's Steve!
Jason Odra4 years ago
Awesome pic. Thanks for sharing!
Philippe Lang4 years ago
Hi Andy, I know exactly the place, I was exactly there (but did not take a picture though) in 1989 (was working for Apple France at the time), IBM was showcasing its technologies there in NYC. Guess what, all the marketing material inside, from banners to leaflets to their brochures about innovation at IBM, all of that was unified under the same motto that read "Think Different." No kidding!+1
ANGEL SALAZAR4 years ago
Yes! and finally he did it.. IBM was aparted from the computer business, and it now does to the network services. Apple taken up its place
Florencia Lemos4 years ago
i love it
Irony is that Apple is now the big bad boy.
Andy Rubenstein4 years ago
add me to your circle pleaseee
Rieken Venema4 years ago
Michael Kathke4 years ago
Thanks for sharing your special memories!
Brian Glassman4 years ago
Plus One.
Garner Marshall4 years ago
LOL, Great.
Abood olymat4 years ago
Ralph H4 years ago
IBM was a tactical enemy, MS the strategic one.
William Ogle4 years ago
wells said ralph
Michael Jessen4 years ago
Funnier if it had been Xerox
Atali Daoud4 years ago
Nice one!
Albert Nikanorov2 years ago
I made one too :D in #Moscow  
Sean G2 years ago
Todays news is interesting. .. led me to this pic. What would Steve think about Apple & IBM partnership. Mby the same as MS in the 90s? Or would he want to take another direction. With the strong market share they have now? If only he was still here...
Opeyemi Aketepe2 years ago
@Sean G, there is always room for reconciliation. Even Pope Francis is doing it. IBM and Apple's strategic partnership is here for good!
Sean G2 years ago
+Opeyemi Aketepe oh. I agree... think its great. MS just took a BIG hit. They are already way behind Apple & Goog
Koichi Nakano2 years ago
History repeats again ;)
Bridget McGraw2 years ago
Steve Jobs said, “If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.”+2
Nuno Gomes1 year ago
He's showing the middle finger