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Adrian Swinscoe
495 followers -
Interested in and fascinated by businesses that customers love. Helping a few get there too.
Interested in and fascinated by businesses that customers love. Helping a few get there too.

495 followers
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My chat with Shep Hyken about my new book: How To Wow :)
This week I speak with Adrian Swinscoe about his new book, “How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing”. This episode will not only share how to create a better customer experience, but it will guide you to create an amazing customer experience for every customer. Most importantly it will help you give your customers an effortless experience.

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The Humility Of Ryanair's CEO Is Driving The Improvement Of Their Customer Experience

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Today’s interview is with Michael O’Leary, Chief Executive of Ryanair, a European low-cost airline, headquartered in Dublin, Ireland. Ryanair is also the largest European airline by scheduled passengers carried and also the busiest international airline by passenger numbers. Michael joins me today after he responded to a recent article I wrote (Does Michael O’Leary Really Care About Ryanair’s Customers, Or Is He Just Being Pragmatic?) but also to talk about humility, Herb Kelleher, bourbon and starting to listening to and being nicer to customers.

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Is language a customer experience issue that you are overlooking?

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Today’s interview is with Guy Letts, founder and Managing Director of CustomerSure, a cloud based software firm that helps businesses gather feedback from their customers – not as an annual marketing exercise but as part of day-to-day business. Guy joins me today to talk customer reviews, customer feedback, a better way to do it and that most firms are doing it wrong.

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Today’s interview is with Jeremy Waite, Head of Digital Strategy, EMEA @Salesforce Marketing Cloud. He joins me today to talk about his new book: From Survival to Significance.

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Are You Married To Your Customer, Or Did You Just Have A One Night Stand?

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Today’s interview is with Mark Earls, a writer and consultant to business and government on marketing and communications as well as being a leading thinker on brands and behaviour. He joins me today to talk about his new book: Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People’s Ideas.

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What Would Happen If Contact Centre Agents Salaries Were Doubled? Thinking differently about our contact/call centre agents and how we reward and, therefore, ‘treat’....

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It’s customer service 101 that when a mistake has been made you should apologise for any inconvenience caused and then try and fix the problem. Many of us will have experienced this when speaking to someone face to face or over the phone. However, I don’t often see or hear of companies sending out an […]
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