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Lalit Saraswat
132 followers
132 followers
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Less than 6% of the world’s population are native speakers of English. Is that reason enough for you to have multi-lingual marketing material to communicate with the world ?
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Bed & Breakfasts / Small Hotels have unique Marketing needs.
#BnB #Hotels #Marketing
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Making a handmade product succeeed
I met an interesting entrepreneur today who sells handmade shoes. This creative entrepreneur has got some publicity and has some interesting customer testimonials. However, despite years of hard work, his brand and sales have failed to take off. Prodding fo...
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Selling Clothes ? Grow your own Fashion Brand.
I met a young entrepreneur who designs and sells clothes. She hires freelancer tailors - housewives in her community whom she pays on a per piece basis, while she focuses on the designs and sales. She opened shop every Saturday in a Flea Market to tourists....
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Raise the service bar
Retaining a customer is cheaper than trying to acquire newer customers. If you can retain every one of your customers, then you can keep earning revenue from them year after year. Your customer base can only increase with time, so will your revenue. You can...
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Using customer feedback to improve your business
Many businesses do not listen to their customers. Many governments do not listen to their citizens. Many people in relationships do not listen to their partners.  Asking your customer feedback on your existing products and services is usually a great way to...
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India@75
India@75 is a vision for what India should be in her 75th year of independence - an India we want in 2022. The Late Prof. C. K. Prahlad was the inspiration behind India@75. The idea was presented at the India@60 celebrations in New York, and was subsequentl...
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