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Brendan Cournoyer
Works at Brainshark - Content Marketing Manager
Attended University of Rhode Island
Lives in Waltham, MA
480 followers|27,370 views
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Brendan Cournoyer

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New study from +SiriusDecisions states  that more than half the time, sales rep involvement starts at the BEGINNING of the B2B buying process. (via +Brainshark)
A new study from SiriusDecisions shows that – despite what you may have heard – sales reps still play a critical role in the B2B buying process.
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Quick recap of some key trends from +SiriusDecisions Summit 2015 in Nashville last week. (via +Brainshark)
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What Role Should Sales Play in Content Development? +Greg Alexander of +Sales Benchmark Index offers his take. (via +Brainshark)
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For sales enablement, it all comes down to this.
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"I have 11 followers so far – is that good?" These and other social selling questions answered for sales reps in this post. (via +Brainshark)
LinkedIn is often at the center of most social selling conversations – but what about Twitter? This short Q&A looks to address those burning questions.
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My content productivity tip: "Be strategic. With so many demands placed on content marketing, there’s no time for wasted effort... A productive content strategy isn’t just about volume – it’s about making an impact with everything you do." Check out a lot more tips from smarter folks than me in this great post from +Content Champion.
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Brendan Cournoyer

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"How will sales reps access the resources they need?" < Plus other key questions for B2B sales enablement. (via +Brainshark)
A sales enablement strategy is required to really arm reps with the content and confidence they need to have GREAT sales conversations. But, where do you start?
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What's the B2B CMO's Role in Sales Enablement? Interest new report from +Forrester Research (via +Brainshark).
It’s time to humanize the sales process—and marketing needs to support that transition through customer-focused sales enablement. Here are some ways innovative technologies can help.
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New! Sales Enablement for Dummies - +Brainshark Special Edition. Check it out - it's free :) (+For Dummies)
Interested in sales enablement, but not sure where to start? Look no further! This free eBook will help you get SMARTER about increasing sales productivity.
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Sales enablement doesn’t have to be rocket science – it just has to be strategic. (via +Brainshark)
If your reps are drowning in a sea of ineffective sales content and messaging, it might be time to change your approach. Or at least throw them a lifeline.
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What is sales enablement's role in better social selling? +Amar Sheth  of +Sales for Life shares some thoughts. (via +Brainshark)
Social selling is catching on. Given that it will be a strategic program that sales enablement will have to address for the coming years, here are some risks to keep in mind as it grows.
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Cool new data via +Tamara Schenk and MHI Research Institute shed light on how companies are looking to invest in sales productivity this year. (via +Brainshark).
How are companies looking to increase sales productivity in 2015? A recent study by MHI Research shows that it starts with the right content and training.
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Thanks +Brendan Cournoyer! Excellent post, value co-creation, love it -:)
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People
Have him in circles
480 people
Admin eDynamic's profile photo
Steve Farnsworth's profile photo
Jessica Miller's profile photo
Jarrett Brimmer's profile photo
Michael Ashford's profile photo
Gustav Vidlund's profile photo
Marco Athie's profile photo
Josh Rimer's profile photo
Jeb Blount's profile photo
Education
  • University of Rhode Island
    Journalism, 2000 - 2005
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Gender
Male
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Occupation
Content Marketing Manager, Brainshark
Employment
  • Brainshark - Content Marketing Manager
    Content Marketing Manager, 2012 - present
  • OpenView Venture Partners
    Editor and Marketing Associate, 2011 - 2012
  • TechTarget
    Senior Site Editor, 2005 - 2011
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Currently
Waltham, MA
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