"Effective use of sales enablement software... decreases time reps spend searching for the right content or re-inventing the wheel - and helps ensure that content used is up-to-date, approved and on-message." - +Brainshark's +Mike Kunkle via +HuffPost Tech
In a recent podcast for +Sales Benchmark Index, Greg Alexander spoke with Gartner’s Lisa Redekop about her approach to sales enablement, and advice others should consider when planning for 2016. Here are 5 highlights.
I have these two friends, lets call them Brendan and Amanda, because that’s
their actual names.
These two friends are very, VERY good content marketers. They’ve built
audiences at the top of the funnel. They’ve converted audiences down the
funnel. They’re great at managing content teams. They’re prolific content
creators and leaders. They’re so good, they can generate thousands of MQLs,
SQLs, RTs, and other KPIs with one hand and dr...