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Brendan Cournoyer
Works at Brainshark
Attended University of Rhode Island
Lives in Waltham, MA
511 followers|29,129 views
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Brendan Cournoyer

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"Effective use of sales enablement software... decreases time reps spend searching for the right content or re-inventing the wheel - and helps ensure that content used is up-to-date, approved and on-message." - +Brainshark's +Mike Kunkle via +HuffPost Tech 
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Brendan Cournoyer

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“The job of the salesperson is almost the complete opposite to the job of the sales manager. Really, the only thing similar is the world ‘sales.’" -- +Mike Weinberg (via +Brainshark).
In his characteristic blunt fashion, sales influencer Mike Weinberg stands up for reps and discusses why sales management is to blame for struggling sales organizations.
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If sales productivity is a game, what are the winning plays? New infographic breaks down what leading companies do differently. (via +Brainshark)
Sales productivity is a problem – but some organizations are better at addressing it than others. Check out this Forbes infographic for stats and findings on the topic.
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NEW REPORT! +Forbes Insights and +Brainshark take an in-depth look at what separates the best from the rest when it comes to improving sales productivity. Check it out!
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In a recent podcast for +Sales Benchmark Index,  Greg Alexander spoke with Gartner’s Lisa Redekop about her approach to sales enablement, and advice others should consider when planning for 2016. Here are 5 highlights.
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Just because reps THINK they’re ready to have the types of conversations that move deals forward, doesn’t mean it’s true. Are YOUR reps ready? (via +Brainshark)
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Brendan Cournoyer

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63% of leading companies create content that helps "communicate a value story" in sales meetings. (via +Brainshark and +Forbes Insights)
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New data from +Forbes Insights and +Brainshark looks at how LEADING companies invest in sales enablement technology.
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This is an awesome interactive visual w/ expert insights on brand storytelling and content marketing. Kudos to the folks at +Ceros for the great work on this!
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What does the future of sales enablement and readiness look like? +Trish Bertuzzi, +Brainshark and others looked into the crystal ball at Dreamforce '15.
Sales experts from our Sale Readiness Panel earlier this month answer the question: “What does the future look like as it relates to sales readiness?”
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“80% of buyers actually make it to the end of the sales cycle and make NO DECISION." - Tim Riesterer, +Corporate Visions, Inc. 
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"We’re experiencing a massive talent crunch for great content marketers. And it’s time we did something about it." - +Jay Acunzo 
I have these two friends, lets call them Brendan and Amanda, because that’s their actual names.  These two friends are very, VERY good content marketers. They’ve built audiences at the top of the funnel. They’ve converted audiences down the funnel. They’re great at managing content teams. They’re prolific content creators and leaders. They’re so good, they can generate thousands of MQLs, SQLs, RTs, and other KPIs with one hand and dr...
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People
Have him in circles
511 people
Amanda Maksymiw's profile photo
Anders Pink's profile photo
Kevin Leary's profile photo
Steve Rayson's profile photo
Cindy Turrietta's profile photo
Dan Auito's profile photo
Tibor Shanto's profile photo
Madana Bhat-Khandige's profile photo
Jen Knoedl's profile photo
Education
  • University of Rhode Island
    Journalism, 2000 - 2005
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Male
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Occupation
Director of Content Marketing, Brainshark
Employment
  • Brainshark
    Director of Content Marketing, 2012 - present
  • OpenView Venture Partners
    Editor and Marketing Associate, 2011 - 2012
  • TechTarget
    Senior Site Editor, 2005 - 2011
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Currently
Waltham, MA
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