Bomboogie was the name of an American B17 flown by US Air Force pilots during the Second World War. The plane took off for the last time in 1944 and disappeared in mysterious circumstances. We like to think that it managed to cover its tracks during a secret mission. Hence the Bomboogie name and logo, symbolised by the propeller that even today keeps it flying: Heroic Leadership.
LOW VISIBILITY, CAMOUFLAGE.
Bomboogie conveys its mission using a concept that expresses a strong and resolute philosophy: to stand out without drawing attention to oneself, always feeling at ease, in harmony with people and places, always in the right place at the right time.
Is the philosophy that completes the brand’s advertising claim. Blending in without disappearing, for those who instinctively express a strong personality which naturally looks to the future.