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Adam Arnold
Smarter Group founder, Entrepreneur in Residence at University of Wolverhampton, SPEED WM mentor & Theo Paphitis #sbs winner, CVTF500 member. May know SEO.
Smarter Group founder, Entrepreneur in Residence at University of Wolverhampton, SPEED WM mentor & Theo Paphitis #sbs winner, CVTF500 member. May know SEO.


Cheeky win on Honduras v Ecuador last night courtesy of (draw / ECU win). Maybe the #WorldCup isn't over just yet :-)
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There are some very happy customers at this car wash :-)
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Doing some SEO for a new company today... first stop, Facebook:
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A pretty comprehensive guide :-) very useful if you're wondering how / why your competitors appear above you in the SERPs....
Find Every Inbound Link To Your Website

It sounds like it should be a simple affair - Find what pages and domains are linking to your website? But finding every single active link can be tricky. 

Thanks to recent Google updates, many webmasters are scrambling to complete drawn out link audits in a bid to identify the great links, from the damaging ones they wish to remove. It's a dirty job, but someones gotta do it! Who'd be an SEO?

So we're gonna run down a few tools on how to collate almost every link out there. And how to tidy up that huge list once you got 'em.

Finding links
There are plenty methods to finding links, but not every method will find ALL the links. So we're gonna use a combination of ways to collate as much data as possible.

Webmaster Tools:
The most obvious place to start. You would like to think Google would just show you all the links they have ever come across within your WMT account right? No of course not, that would be far too easy.
Google want you to do some of the work, a common theme.

Get what you can from "Search Traffic" and the "Links to Your Site", then hit the "More >>" button below "Who links the most".
From here you will be presented with a list of domain names that link to your site. You want every link on offer, so hit "Download more sample links".
Save as a CSV file, and there you have your first list.

+Majestic SEO 
Site Explorer :
This a is a great tool to find links and is now free to use on your personal domain, all you need to do is verify your website first by adding some code to your page header, full details on that:

Once verified, you will need to create a report, which is a bit fiddly but you get a whole heap of data for your troubles. Add your full URL, choose the "Advanced Report" type and under "Report Cost" choose "URL". This will get you all the links Majestic can possibly find. From the nav bar choose "My Reports" and click on your URL.
From here look for "Download Options" from the secondary navbar and hit "Download Backlinks" and "Prepare Download". We're nearly there, just go to your "Downloads" page and your report should be waiting for you.

Once you open up your CSV, you should see all the links Majestic could find. Add those to your master list!

Open Site Explorer:
A great tool by +Moz but it does come at a cost. If you do SEO work or Internet Marketing full time for your business however, it's well worth investing in. It's similar to Majestic SEO but a little less complicated.
If you do not have access to Open Site Explorer, you can skip this section.

Start by popping in your full URL in the search bar.... and hit search. Now to filter those results. From the drop down filters select "Show ALL links from ONLY EXTERNAL pages to PAGES ON THIS ROOT DOMAIN and SHOW LINKS UNGROUPED.
Then export those to CSV below the filter button. Once it's ready for download, you can get the CSV from the "Recent CSV Reports" button in the navbar. Add these links to your master list.

Your backlink master list
Now you have a huge CSV file with tonnes of links and probably many duplicates. Not to worry, Excel is your friend here; just use the remove duplicates tool.
Now we need to make sure all these links are active and are not bringing back 404 errors.

+Screaming Frog 
SEO Spider:
Screaming Frog SEO Spider is an amazing (free!) tool which will either spider all the internal links / pages in your own site, or can check over external links that you import. It then reports back all the relevant SEO data such as page title, meta description and page status code. We're gonna use the import function. 

Using Excel, convert your master list from a CSV file to TXT, then open SEO Spider. First select "Mode" from the navbar and choose "List", this will allow us to import a list of URLs. Near the top of the page you can browse your computer for your master file. Once selected just hit "Start" and SEO Spider will begin to analyse every single URL (this may take a while).
Once it's analysed take a look at the status codes. Anything listed as "200" is an active page, so keep that. "404" (page not found) means the page is no longer online so in most cases you can disregard those ones, and 301 means the URL has been permanently re-directed to another page so you may need to check that out manually by visiting the URL.
From SEO Spider you can then use "Advanced Export" to export just the 200 OK responses, and therefore just the active links.

And there you have it. You now have (almost) every single active link pointing at your website in a tidy CSV file, ready for whatever you may need it for :D

#SEO   #WebmasterTools   #LinkAudit   #Backlinks  
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Do you think this guy has a coke problem?
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So G+ won't let me upload photos unless they are still in my camera roll. Seems like a bit of a fail tbh. #iOS
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How to get more views on YouTube videos... legitimately.

Episode 1: The Meta Description
Episode 2: The Subscribe Link
Episode 3: Video titles & tags
Episode 4: [Sat 3/3] More on tags + file names
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