Apple, Beats & Anchors
Is it happening or isn’t it? Almost a week on and it is still unclear whether Apple are going to buy Beats.
But the lack of news hasn’t stemmed the opnions and speculation. As someone on Twitter said; when Google, Amazon or Facebook announce something everyone goes – Ooh Interesting move. Yet when Apple announce something (or even a rumour) lots of people say Oh Stupid move.
We don’t think Apple is at all stupid and believe this could be a great deal. Beats is a very successful company with a really string brand
First reason is that Beats could resolve the issues around a cheaper iPhone. Many people have pointed out that a lower price iPhone – an iPhone Nano – could allow Apple to take the fight to the mid price androids that are doing so well all around the world
But the problem has always been about what a low price version does for the brand and does it affect the higher price iPhone? We have termed Apple the Audi of smartphones before and its worth considering how that brand deals with market segmentation.
There are many flavours of Audi but all at the top end of the market. For lower price points they have VW and Skoda -all sharing the same technology as Audi but each operating in its own market sector.
So a Beats phone at around $300 could be a big hit; iPhone 5 technology – which is still top parity with the best androids even though it’s a year old – with the very popular Beats branding, sold through the awesome distribution networks of Apple.
- addictive!Mobile Mobile Mobile, present
- Mindshare, Big Picture, DLKW, Modem Media, Poppe Tyson, Ogilvy, Y&R
Simon has just launched addictive! the full service mobile agency - his 5th
His first digital creative agency, in 1995, was a dismal failure – few marketers understood the internet then and even fewer cared.
The next three were more successful – Simon was one of three partners who launched what became Modem Media in Europe – growing a business from 6 people in one room in Soho to 250 people in London, Paris and Munich.
He then joined DLKW in 1999 at the time of their management buyout and built DLKW Dialogue into one of Londons most respected digital agencies before launching Big Picture in 2005 which focused on emerging media such as mobile, social networks and newTV.
He joined MindShare in November 2006 where Global CSO Digital - focused on ensuring that key clients receive the best digital thinking - and doing. Simon was also highly involved in developing the talent, product and processes necessary to deliver this thinking and doing. This led to a key role in architecting the recent restructure that saw Mindshare embrace digital across all disciplines. He left Mindshare in June to launch Big Picture Mobile
Before going digital Simon was Media Planning Director of Young & Rubicam and Zenith Media, and then Account Planning Director of Ogilvy Direct.
Outside of work Simon trys to have his two sons Ethan and Isaac share his enthusiasm for obscure soul and jazz records and the increasingly obscure Leeds United.
- Temple Moor Leeds