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Simon Andrews
Works at addictive!
Attended Temple Moor Leeds
Lives in London,
541 followers|37,393 views
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Simon Andrews

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#Mobile Fix from @addictivemobile The Chinese are coming, New devices, Ad Fraud & much much more: addictivemobile.com
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The Mary Meeker money chart ( in every sense) redesigned - even more powerful?
http://www.slideshare.net/EmilandDC/kpcb-internet-trends-2014-redesigned-slideshare-version
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Mobile Fix - Apple, Beats & Anchors, Gaming mobile ads; a bubble? Mobile money & more

Apple, Beats & Anchors 

Is it happening or isn’t it? Almost a week on and it is still unclear whether Apple are going to buy Beats.

But the lack of news hasn’t stemmed the opnions and speculation. As someone on Twitter said; when Google, Amazon or Facebook announce something everyone goes – Ooh Interesting move. Yet when Apple announce something (or even a rumour) lots of people say Oh Stupid move.

We don’t think Apple is at all stupid and believe this could be a great deal. Beats is a very successful company with a really string brand

First reason is that Beats could resolve the issues around a cheaper iPhone. Many people have pointed out that a lower price iPhone – an iPhone Nano – could allow Apple to take the fight to the mid price androids that are doing so well all around the world

But the problem has always been about what a low price version does for the brand and does it affect the higher price iPhone? We have termed Apple the Audi of smartphones before and its worth considering how that brand deals with market segmentation.

There are many flavours of Audi but all at the top end of the market. For lower price points they have VW and Skoda -all sharing the same technology as Audi but each operating in its own market sector.

So a Beats phone at around $300 could be a big hit; iPhone 5 technology – which is still top parity with the best androids even though it’s a year old – with the very popular Beats branding, sold through the awesome distribution networks of Apple.
addictive mobile is the full service mobile marketing agency
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#Mobile Fix from @addictivemobile- F8 Facebook Steps Up, How many apps? Tablets, Twitter & more: 
addictive mobile is the full service mobile marketing agency
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New #Mobile Fix - GAFA results, Mobile #Advertising, Mobile Sites, Homescreens & more http://www.addictivemobile.com/blog/2014/04/25/mobile-fix-april-25.html
addictive mobile is the full service mobile marketing agency
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New #Mobile Fix - Facebook & Oculus, Gaming; King & China, Disney & newTV plus  5 modern marketing imperatives to consider before getting excited about VR
http://www.addictivemobile.com/blog/2014/03/28/2318.html
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Interested in Digital, Mobile & Social? Read our weekly Fix - lots of people at Google, Facebook, eBay, Yahoo etc subscribe, as well as many brands and agencies

#Mobile Fix from @addictivemobile#Digital Transformation, Dumb Pipes & Smart Pipes, O2O Retail & much more: addictivemobile.com
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Mobile Fix is back - Big Picture themes - the new Video Industry, the new App Ecology and Real Time marketing. Sign up for the email version first thing every friday morning
http://www.addictivemobile.com/blog/2014/08/15/mobile-fix-august-15.html
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New #Mobile Fix - Mary Meeker, Content & Curation, Streams & Flow, Programatic & Context & more
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New Mobile Fix- Chinese IPOs, First Party data, iPhone6 and more
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The most popular link on Fix today - a must read deck from our friends at @FlurryMobile
Discover, Share, and Present presentations and infographics with the world’s largest professional content sharing community.
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#Mobile Fix from @addictivemobile- Mobile #Innovation at risk? #Social Evolution, Social Revolution & more: 
addictive mobile is the full service mobile marketing agency
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Have him in circles
541 people
Just4uSIMON!'s profile photo
Clodagh Walsh's profile photo
Richard Eyre's profile photo
Justin Kirby's profile photo
Dr Rajeev Shrivastava's profile photo
Grant McCracken's profile photo
Alex Norman's profile photo
Keith Campbell's profile photo
Greg Johnson's profile photo
Work
Occupation
Founder of Addictive!
Skills
strategy - digital, marketing, mobile, business
Employment
  • addictive!
    Mobile Mobile Mobile, present
  • Mindshare, Big Picture, DLKW, Modem Media, Poppe Tyson, Ogilvy, Y&R
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London,
Previously
Leeds - St Ives, Cornwall
Story
Tagline
Mobile Digital Entrepreneur
Introduction

Simon has just launched addictive! the full service mobile agency -  his 5th agency startup.

His first digital creative agency, in 1995, was a dismal failure – few marketers understood the internet then and even fewer cared.

The next three were more successful – Simon was one of three partners who launched what became Modem Media in Europe – growing a business from 6 people in one room in Soho to 250 people in London, Paris and Munich.

He then joined DLKW in 1999 at the time of their management buyout and built DLKW Dialogue into one of Londons most respected digital agencies before launching Big Picture in 2005 which focused on emerging media such as mobile, social networks and newTV.

He joined MindShare in November 2006 where Global CSO Digital - focused on ensuring that key clients receive the best digital thinking - and doing. Simon was also highly involved in developing  the talent, product and processes necessary to deliver this thinking and doing. This led to a key role in architecting the recent restructure that saw Mindshare embrace digital across all disciplines. He left Mindshare in June to launch Big Picture Mobile

Before going digital Simon was Media Planning Director of Young & Rubicam and Zenith Media, and then Account Planning Director of Ogilvy Direct.

Outside of work Simon trys to have his two sons Ethan and Isaac share his enthusiasm for obscure soul and jazz records and the increasingly obscure Leeds United.

Education
  • Temple Moor Leeds
Basic Information
Gender
Male
Really good sofas from really nice people - get free fabric samples and you can buy online or at their cool showroom in chelsea
Quality: ExcellentAppeal: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago
We love this place - it's just a 3 minute walk down the beach from our flat at 11Barnaloft, so we use it lots when we are staying there - great espresso in the morning, snacks through the day and we have dinner there at least once per visit to St Ives and we always recommend it to the people renting out the flat.
Public - 2 years ago
reviewed 2 years ago