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Simon Andrews
Works at addictive!
Attended Temple Moor Leeds
Lives in London,
479 followers|17,197 views
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#Mobile Fix from @addictivemobile- Mobile #Innovation at risk? #Social Evolution, Social Revolution & more: 
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#Mobile Fix  - GAFA & BAT: wearables, newTV, China & much much more 
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Simon Andrews

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#Mobile Fix - Twitter Doubling Down, Adtech Wild West?, Search Wars, Content - Experience not Information, Mo'Mobile Money & much much more 10 new susbcribers to the email so far today - are you signed up? http://lnkd.in/ducdGRJ
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New Mobile Fix - Internet of Things, Mobile Money, Social Creative & much much more
http://www.addictivemobile.com/blog/2014/01/17/mobile-fix-january-17.html
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New #Mobile Fix - Facebook & Oculus, Gaming; King & China, Disney & newTV plus  5 modern marketing imperatives to consider before getting excited about VR
http://www.addictivemobile.com/blog/2014/03/28/2318.html
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Given we’re in the post MWC pre SXSW lull, we decided to go back to the future – and look at some of the things that have gone out of fashion but are still major parts of the digital ecology.
New #Mobile Fix - Back to the future; Banners, QR, Pre Loaded Content and more 
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#Mobile Fix - #wearables Tracking & Research Chromecast & much much more 
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#Mobile Fix - All about the Paper - GAFA earnings, newTV & so much more 
http://www.addictivemobile.com/blog/2014/01/31/gafa-earnings.html
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New #MobileFix - a look at CES and smart thinking in content from Yahoo and DreamWorks
http://www.addictivemobile.com/blog/2014/01/10/mobile-fix-january-10-ces.html
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People
Have him in circles
479 people
Mark Chippendale's profile photo
Alex Ajao's profile photo
Glyn Britton's profile photo
Karim Bouchouchi's profile photo
Work
Occupation
Founder of Addictive!
Skills
strategy - digital, marketing, mobile, business
Employment
  • addictive!
    Mobile Mobile Mobile, present
  • Mindshare, Big Picture, DLKW, Modem Media, Poppe Tyson, Ogilvy, Y&R
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London,
Previously
Leeds - St Ives, Cornwall
Story
Tagline
Mobile Digital Entrepreneur
Introduction

Simon has just launched addictive! the full service mobile agency -  his 5th agency startup.

His first digital creative agency, in 1995, was a dismal failure – few marketers understood the internet then and even fewer cared.

The next three were more successful – Simon was one of three partners who launched what became Modem Media in Europe – growing a business from 6 people in one room in Soho to 250 people in London, Paris and Munich.

He then joined DLKW in 1999 at the time of their management buyout and built DLKW Dialogue into one of Londons most respected digital agencies before launching Big Picture in 2005 which focused on emerging media such as mobile, social networks and newTV.

He joined MindShare in November 2006 where Global CSO Digital - focused on ensuring that key clients receive the best digital thinking - and doing. Simon was also highly involved in developing  the talent, product and processes necessary to deliver this thinking and doing. This led to a key role in architecting the recent restructure that saw Mindshare embrace digital across all disciplines. He left Mindshare in June to launch Big Picture Mobile

Before going digital Simon was Media Planning Director of Young & Rubicam and Zenith Media, and then Account Planning Director of Ogilvy Direct.

Outside of work Simon trys to have his two sons Ethan and Isaac share his enthusiasm for obscure soul and jazz records and the increasingly obscure Leeds United.

Education
  • Temple Moor Leeds
Basic Information
Gender
Male
Really good sofas from really nice people - get free fabric samples and you can buy online or at their cool showroom in chelsea
Quality: ExcellentAppeal: ExcellentService: Excellent
Public - a year ago
reviewed a year ago
We love this place - it's just a 3 minute walk down the beach from our flat at 11Barnaloft, so we use it lots when we are staying there - great espresso in the morning, snacks through the day and we have dinner there at least once per visit to St Ives and we always recommend it to the people renting out the flat.
Public - a year ago
reviewed a year ago
Public - 3 years ago
reviewed 3 years ago