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Philip Kaplin
Works at Marketing Consultant
Attended Drexel University
982 followers|12,508 views
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Philip Kaplin

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Social Media Story of The Week: Kred vs. Klout
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Philip Kaplin

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There's no shortage of punditry around the future and fate of Google. Much of it centers around competition with Facebook, and whether or not it will succeed in unseating the latter as the dominant so...
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Loved it - good insight...
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Have them in circles
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Philip Kaplin

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* Recently there has been much talk about Klout. You could call it a swelling hype. Usually a new service goes all out to get noticed but Klout has been
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Philip Kaplin

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Conversation Marketing: Internet Marketing Strategy. Pull Me. Speaking Hear Ian; Contact Get in Touch; Books By Ian Lurie; Work with Me Hire Ian's Company; About Ian Lurie. Home; Featured; What ba...
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Have them in circles
982 people
Stephanie Weiss's profile photo
Adam Kushner's profile photo
Eugene Hsu's profile photo
Pam Kline's profile photo
Scott Strumello's profile photo
Jason Kratsa's profile photo
Ian Ford's profile photo
Richard Kavanagh's profile photo
Donna Reid's profile photo
Work
Employment
  • Marketing Consultant
    Bristol-Myers Squibb - Pharmaceutical Marketing, present
  • AstraZeneca Pharmaceuticals
    Pharmaceutical Marketing
  • Epsilon Direct Marketing - AstraZeneca
    Pharmaceutical Marketing
  • Unitrin Direct Auto Insurance
    Auto Insurance Marketing
  • XM Satellite Radio
    Satellite Radio Marketing
  • ServiceMaster - TruGreen ChemLawn
    Lawncare Services Marketing
  • Citigroup - Travelers Bank
    Credit Card Marketing
  • Advanta
    Credit Card Marketing
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Story
Tagline
► Marketing Consultant - Digital and Database Strategy, Implementation, and Analysis ◄
Introduction
► Marketing Consultant With Expertise Leading Digital and Database Strategy, Implementation, and Analysis ◄

Highly detailed, passionate, resourceful, and customer-focused marketing consultant with a unique blend of expertise leading the strategic development, implementation, and analysis of integrated digital and database marketing programs.

20 years of diverse industry experience contributing to the marketing success of many national and global organizations spanning across dozens of unique programs and partnerships.

Specialties

Marketing Strategy, Project Management, Social Media, Process Development, Copywriting, Creative Development, Analysis, Testing Strategy, Vendor Management, Partner Relations, Campaign Implementation, Website Usability, and everything in between.


Education
  • Drexel University
  • University of Pittsburgh
  • Chelthenham High School