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Tobias Zehnder
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311 followers
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10 Artikel, die uns in den letzten Jahren stark geprägt haben.
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Spam-Referrals in +Google Analytics? Analyse zur Relevanz und was man dagegen tun kann.

#analytic   #referrals   #spam   #webanalyse  
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10 years of YouTube in 2 minutes - watch our tribute to the world's most favourite video website. Happy birthday, +YouTube!
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What happens, when you turn online marketing data into a physical object? We decided to find out and printed our AdWords performance on a 3D printer. The results were amazing.

#adwords   #analytics   #3dprinting  
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Von mehr Transparenz bis zu gefälschtem Feedback: Welche Rolle spielen Online-Bewertungen für Firmen und Konsumenten? Alle relevanten Infos in unserer neuen Übersicht.

#infografik   #ecommerce    
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Die +Webrepublic AG expandiert in die Westschweiz - Das Interview mit Tom Hanan heute bei Persoenlich zu unserer ersten Filiale und mehr Nähe zu unseren Kunden in der Romandie.
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Funny, smart and very entertaining: The #ExplainAFilmPlotBadly meme on twitter. Here are some of the best tweets and a bit of background information.
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Authorship on the SERPs is over.
I’ve been involved since we first started testing authorship markup and displaying it in search results. We've gotten lots of useful feedback from all kinds of webmasters and users, and we've tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we've also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we've made the difficult decision to stop showing authorship in search results. 

(If you’re curious -- in our tests, removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make these kinds of changes to improve our users’ experience.)

On a personal note, it's been fun and interesting travelling the road of authorship with all of you. There have been weird quirks, bugs, some spam to fight, but the most rewarding thing has been (and will continue to be) interacting with webmasters themselves. We realize authorship wasn't always easy to implement, and we greatly appreciate the effort you put into continually improving your sites for your users.  Thank you!

Going forward, we're strongly committed to continuing and expanding our support of structured markup (such as schema.org). This markup helps all search engines better understand the content and context of pages on the web, and we'll continue to use it to show rich snippets in search results.

It’s also worth mentioning that Search users will still see Google+ posts from friends and pages when they’re relevant to the query — both in the main results, and on the right-hand side. Today’s authorship change doesn’t impact these social features.

As always, we’ll keep expanding and improving the set of free tools we provide to make it easier for you to optimize your sites. Thank you again, and please keep the feedback coming.
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