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Wellman Wilson Consulting
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Facebook advertising is a great investment for your business and I recommend that every business have a budget for it. The tools Facebook have created are powerful and let you do all kinds of amazing things, including targeting ads to people who already like your page, people who are friends with people who like your page, people based on other pages they like, and based on age and demographics. Find out why and how you should use Facebook advertising ->
If you have a Facebook page then I'm sure you recognize the "Boost Post" button. Should you be using this feature? If so, when and why? Facebook Advertising Facebook advertising is a great investment for your business and I highly recommend that every business have a budget for it. The tools Facebook have created are powerful and let you do all kinds of amazing things, including targeting ads to people who already like your page,...
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Facebook is one of the most commonly used tools when it comes to online marketing for business, and while you might think your business' Facebook page is good, these three tips will make it even better -->
Facebook is one of the most commonly used online marketing tools for business - and rightfully so! It's also one of the most frustrating. There are all kinds of things you can do to optimize your Facebook page so that it works for you. Today I'm going to share three really simple tips that will help make your Facebook presence better. 1) About page How complete is your About page? Make sure that you have filled in as much as y...
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Did you catch my live on-air Q&A on Periscope - By Twitter Inc. on Monday? It's a new app with a lot of potential and today on my blog I talk about my first time using it and how you can start using it for your business too!
Have you hard of Periscope? It's a new app that allows you to live stream from your phone. I dug into the app this week and tested it out so I could share whether or not I think it's something you should be spending time with as well! What is it? In their own words: Periscope lets you broadcast live video to the world. Going live will instantly notify your followers who can join, comment and send you hearts in real time. The mo...
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Is what you are doing online worth it?
Creating a successful online presence requires a lot of work and a lot of content. It can be overwhelming and figuring out if what you’re doing is actually working can be really hard.  In my experience, people's unrealistic expectations are the main cause of discouragement when it comes to their social media use. People get upset that more people aren’t opening their newsletters, that more people aren’t commenting on their Facebook u...
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Social media is about building relationships. Start a conversation - build a relationship #WWCTips
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I love #4 best - be clear, not clever. Just tell people what they're getting! :) ~Lara
You can't reach your goals until you capture your audience's fleeting attention. Here's how.
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Have them in circles
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What is the music of your business? What does it say about you? If you're thinking of starting a podcast or video series, knowing your music is important and I share why in my latest blog post:
I listen to a lot of podcasts and one I have listened to a lot lately is the podcast version of Gary Vaynerchuk's show called #AskGaryVee. As I listen to the intro music to his podcast, I can't help but think how well his music represents him. If you don't know who Gary Vaynerchuk is, he's an entrepreneur who used social media so successfully to grow his wine business that he is now one of the leading experts on the use of social med...
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The best way to effectively use social media for small business is to have a plan. Since that is definitely easier to say than do, I broke down step-by-step how to come up with a simple plan -->
The best way to effectively use social media for your small business is to have a plan. Since that is definitely easier to say than do, I thought today I would break down step-by-step how to come up with a simple plan. 1) Know what you're trying to achieve. I've written about this topic quite a bit in the past, so check out some of those posts, but the simple explanation is to figure out why you're using social media - we all have d...
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You know who you're talking to and what you want them to know, but are they paying attention? http://buff.ly/1EY8gS2
Once you've figured out why you're using online marketing, who you're talking to and what you want them to know, you have to convince people to pay attention. One thing business owners overlook when they ask people to sign up for their email newsletter, like them on Facebook or follow them on Instagram is sharing what's in it for them. What are you giving your audience? You need to figure out what your audience values and what you c...
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Market your business beyond your blog with media outreach events:
Creating your own content is really important, but sometimes what can go even further to get your message out to the public is to have someone else talk about you. Testimonials are great (and you should be asking for them and sharing them!), but if people can create videos and blog posts and share all kinds of information about what you do on their social networks that is also amazing. So how do you make that happen? There are a bunch...
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Are you blogging for your business? Get started and do it well with our Simple Start course:
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Relatable, refutable, relevant - all great tips:
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Have them in circles
69 people
The Pollack Group's profile photo
Brigitte Duval's profile photo
Radek Vyskovsky's profile photo
Teresa Scrivens's profile photo
Flooring Contractor Ottawa's profile photo
Bizness Portal's profile photo
Patricia Hotel's profile photo
Online Empowerment Formula's profile photo
victor miguel velasquez's profile photo
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Introduction
Wellman Wilson Consulting specializes in helping businesses increase their visibility and grow their customer base using online tools. Through an array of services such as workshops, coaching and strategic planning, Wellman Wilson makes clients comfortable with social media and other web tools and teaches them how to optimize their use.