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Clay Mabbitt
115 followers -
I enjoy many water sports such as surfing, water skiing, and bobbing for apples.
I enjoy many water sports such as surfing, water skiing, and bobbing for apples.

115 followers
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Clay's posts

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I'm going to spend the next few months promoting the latest production from Acting Up Productions, LLC. More importantly, I'm going to chronicle the process in real time on Sold Out Run for you to see exactly what I'm doing in sequence as I market this show.

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"If all you do is hand out free tickets, you won’t find an audience – no matter how amazing your production is. Papering the house is a marketing accelerant. It’s an amplifier. If done correctly it can make your other promotional efforts faster and more effective, but by itself it accomplishes nothing."

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Have any friends who are involved in live performance? Have they ever been part of a great production that didn't get seen by as many people as it should have? 

I'm giving away 3 copies of the marketing kit I created in which I lay out the exact approach I take to promote a production (which I've used to sell out shows repeatedly). Viva la art!

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If your revenue jumped 10% next year, what would you do with the money? What if you had that same amount of money, but it was from a government grant instead of increased revenue? How would it be different?

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I've seen up-close shows that were promoted by a team of people with clearly defined roles, and I've also seen multiple shows where the promotion fell on the shoulders of the director who didn't have the time and resources to devote to marketing AND putting a quality product on the stage. The differences in the final box office numbers between these two approaches is staggering. 

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Clay Mabbitt was tagged in Clay Mabbitt's album.
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There are a LOT of factors that go into drawing a crowd for your show. This is one of them.

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Know what a Story Standards Guide is and why you need one? You will after you read this.
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