Tennis, Beer, Turkey Sandwiches, Go Karts, hybrid cars
Neal Stewart’s marketing career includes both agency and client side experience in a variety industries including retail, non-profit and consumer package goods.
From 2000–2006, Neal worked at Pabst Brewing Company as the Brand Manager and eventually, Marketing Director for the Pabst Blue Ribbon brand. At Pabst, Neal’s marketing strategy focused on initiating word of mouth and loyalty with influential consumers by supporting grass-roots and subculture events. As a result, in 2002 PBR’s volume increased for the first time in 25 years and eventually increased volume 45% from 2002 - 2006. Neal also managed several other brands within the Pabst portfolio, including Rainier Beer which was recognized with several advertising and marketing industry awards for its “RainierVision” branded entertainment campaign.
In 2006, Neal moved over to the Craft Beer side as the Prime Minister of Marketing for Flying Dog Brewery where he led the brewer’s marketing and branding efforts. In less than three years, Flying Dog increased revenue by 50% and was recognized within the beer industry as a brand that has embraced social media and is actively leveraging it for increased sales and exposure.
Neal was recognized in 2004 by Fast Company Magazine as one of their “Fast 50” and was named to the Event Marketer Magazine’s 2005 “Dream Team”.
2004 Fast Company "Fast 50", Event Marketer Magazine's 2005 "Dream Team", 2005 AdAge Battle of the Brands Best in Show