Principal, Blast PR. Lana McGilvray has served in key executive sales and marketing management roles for the past fifteen years. Ms. McGilvray currently serves as Principal with blast! PR. In the role, she provides the firm's clients with strategic communications and CMO advisory services. In March of 2012, Ms. McGilvray expanded the firm's geographic footprint as she opened its fourth location in Austin, Texas. Most recently, Ms. McGilvray served as Vice President of Marketing for PulsePoint, a digital media technology company created from the roll-up of several firms she helped to lead from cradle to exit. Throughout her career, Ms. McGilvray has launched and managed top-ranked marketing technology brands, helped to take one company public and two to acquisition, successfully delivered multi-million dollar relationships with Fortune 500 clients and activated high-revenue partner and reseller channel relationships. Ms. McGilvray has been the recipient of numerous awards and a frequent contributor to industry publications and conferences. She currently serves in leadership roles across several key organizations. Ms. McGilvray's past roles included sales and marketing management positions with McCann-Erickson Worldwide, Concero, the City of White Plains, The Columbia Graduate School of Business (CITI), SKYLIST and UnsubCentral. Ms. McGilvray’s special interest and Masters Degree focus on the intersection of technology, business and law in the consumer interest has helped her play pivotal roles in the formation and enactment of privacy laws and best practices. After earning a BA in Communications from The State University of New York at Albany, Ms. McGilvray attended Fordham University’s Graduate School for Public Communications on full scholarship. The honor included a full-time assistantship managing the University’s collaborative Telecommunications Policy Roundtable Series in partnership with the Columbia Graduate School of Business CITI research institute and a laundry list of Fortune 500 media companies. Specialties Experienced marketing and sales leadership within the fast paced digital marketing technology sector. PR, Brand Management, Marketing and Sales Enablement. Corporate Communications and Crisis Management. Investor Relations. Social Media Management.
I work, run, mom and evangelize the arts. My favorite sidekicks are the ones I live with and work with everyday!