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Lana McGilvray
Works at Blast PR
Attended SUNY Albany
Lived in New York, NY
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Lana McGilvray

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Great article! (not surprising considering the author!) 
 
Programmatic data provider Metamarkets has struck a partnership with geo-analytics platform Factual in a deal designed to expand their mutual offerings in the automated, mobile advertising space. The arrangement comes as both companies have spent the better part of the past year assembling their ...
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Well, I'm sure the author would say that the article turned out so well because of the amazing coordination and hyper intelligence of the PR team behind the effort! ;) Thanks so much, Lana! 
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Lana McGilvray

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Via @adage: @OMediaworks&@AdColony Launch 1st-Ever Native Video Fund to Inspire Mobile-First Storytelling w/ Video http://adage.com/article/digital/opera-mediaworks-pays-brands-100-000-mobile-video-ads/296889/ …
Opera Mediaworks is giving brands like Lenovo and General Motors $100,000 to create native mobile video ads to run on its ad network.
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Comparing Going Clear to Rolling Stone's UVA Rape Story? Desperate, sensational PR bottom feeding at its worst.:  http://nyti.ms/1CdqhvO
The church says there are journalistic lapses in a documentary by Alex Gibney and it will take out ads in newspapers to raise its concerns.
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More on clypd #programmaticTV via @WSJ. First: Will Yahoo may buy player in potentially  exploding market? Now: details of ESPN’s move! http://on.wsj.com/1wbpVVl 
ESPN will begin selling some ads for its SportsCenter highlights show through a Web-based auction, a move into the “programmatic” ad sales tactics that have become a big force in the online world.
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Black Friday Results for Major Retail Brands x Brand x Category x Device

On Friday, November 28,, G/O Digital, the digital marketing services group for Gannett, released retail & Black Friday reporting data based on its access to all promoted products, sales, down to the store, location levels from WalMart, Target, Kohls + all the major retailers.

The data is based on an in-depth year-over-year analysis of online holiday promotions across more than 40 retailers, 2,500 brands and 50,000 stores in the U.S, including Walmart, Target, Macy’s, Sears, Office Depot and Payless Shoe Source.  It provides a glimpse into the interest levels, interactions and purchase intentions of holiday shoppers leading up to Thanksgiving and Black Friday.

Findings by Category 
High level by Brand

•    Retailers showing the highest increase for November include Toys R Us, Home Depot, PetCo, and Kohl’s.

•    Highest increases for Black Friday include Toys R Us, BrandsMart, IKEA, CVS, and Lowe’s.

Which products are the hot-ticket items (being promoted) this holiday season? (based on  Categories Being Promoted (All of Nov) and selected (Thanksgiving Day + Morning of Black Friday) for Home Improvement, Office Supply and Craft Sectors)

Home Improvement
·         Kitchen Appliances
·         Power Tools
·         Electrical & Lighting
·         Paints & Stains
·         Seasonal (Holiday Ornaments & Lights, Christmas Trees)
·         Washing Machines
·         Hand Tools
·         Flooring
·         Kitchenware & Cookware
·         Small Kitchen Appliances

Office Supply
·         Laptops
·         Multi-Function Printers
·         Office Chairs
·         Desks
·         Office Supplies (Pens, Paper)
·         Tablets
·         Desktop Computers
·         Accessories (Headphones, Keyboards/Mice)
·         Data Storage (External Hard Drives)
·         Routers

Craft
·         Craft Supplies (Rubber Stamping, Scrapbooking, Kids Crafts)
·         Fabrics
·         Home Furnishings (Decorative Items)
·         Sewing Supplies
·         Artificial Flowers
·         Yarn & Needlework
·         Bakeware

Toys
Top 10 promoted toys during the holiday season by leading retailers.
·         Disney (Dolls & Dollhouses) – Disney Frozen
·         Lego (Construction Toys)
·         Fisher-Price (Learning Toys, Pretend Play)
·         Barbie (Dolls & Dollhouses)
·         Hot Wheels (Toy Cars & Trucks)
·         Nerf (Sports Toys)
·         Transformers (Action Figures)
·         LeapFrog (Learning Toys)
·         Teenage Mutant Ninja Turtles (Action Figures)
·         VTech (Learning Toys)

Traffic
Consumers respond in large numbers, planning their shopping through the month of November with large increases – Thanksgiving Day & Black Friday morning..

Page Views
·         11% increase in page views on leading retailers’ websites over last year for November
·         40% for Thanksgiving Day
·         8pm CST peak hour on Thanksgiving Day
·         52% for Black Friday morning

Visits
·         5% increase in visits on leading retailers’ websites over last year for November
·         34% for Thanksgiving Day
·         23% for Black Friday morning

Time on Site
·         10% increase in visits on leading retailers’ websites over last year for November
Retailers driving the traffic increases include hhgregg, IKEA, Aldi, Staples, Kohl’s, and Canadian Tire.
Highest increases for Thanksgiving Day include hhgregg, Kohl’s, and Staples.

Highest increases for Black Friday morning include hhgregg, Kohl’s, IKEA, and Meijer.

Locally relevant, mobile promotions have the power to move shoppers from their screens into physical stores during the holidays. 
Total Traffic By Device (desktop, smartphone & tablet)
Mobile

Mobile phone and tablet usage, as consumers look to shop anytime and anywhere.

Mobile Phones
·         37% growth for mobile for month of November
·         98% for Thanksgiving Day
Tablets
·         9% growth for mobile for month of November
·         22% for Thanksgiving Day

Retailers driving the increase include Kohl’s, hhgregg, Aldi, Canadian Tire, and Staples.

Highest increases for Thanksgiving Day include hhgregg, Kohl’s, Staples, and Office Depot (OfficeMax).

Peak Traffic Times (Thanksgiving Day + Morning of Black Friday)
Peak Hours
·         8pm CST peak traffic hour on Thanksgiving Day, as compared to 6pm CST hour for 2013
·         During this 8pm CST peak hour, accumulated 4.1M page views across all retailers
·         Traffic grows each hour on Black Friday morning, 9am CST the peak at 3.4M page views so far.

Top viewed on Thanksgiving Day include Kohl’s, Toys R Us (Babies R Us), Home Depot, and Meijer.

Top viewed on Black Friday morning include Kohl’s, Home Depot, Toys R Us (Babies R Us), and Meijer. 

Offers
After a record breaking rise in deals last year, leading retailers are continuing to promote their products well in advance of Black Friday.
·         3% for Black Friday  (increase over 2013)
Retailers showing the highest increase for November:
Toys R Us, Home Depot, PetCo, and Kohl’s

Highest increases for Black Friday:
Toys R Us, BrandsMart, IKEA, CVS, and Lowe’s.

 
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EXelate has launched a customer data cloud, which connects data marketplace, data management and analytics solutions in a single suite of tools.
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The first audio DMP via eXelate/Triton Digital! 
Marketing data provider eXelate has struck an exclusive partnership with online audio media buying platform Triton Digital as the company seeks to cover all interactive devices and screens. The new data management platform will combine data on individual listeners — anonymously, the companies ...
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Measuring the effect of online on offline? Dstillery mobile guru Lauren Moores provides context on local. http://viewer.epaperflip.com/Viewer.aspx?docid=9a5e3083-1c96-4cb4-8b68-a412011610e9#?page=84
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Have her in circles
257 people
Jonathan Yarmis's profile photo
krishan sharma's profile photo
Rahul C's profile photo
Shira Golden's profile photo
Christopher Graham's profile photo
Marketing & Sales | Speaking.com's profile photo
Al Sullivan's profile photo
Amanda Wheaton's profile photo
Michele Madansky's profile photo
Work
Occupation
Principal
Employment
  • Blast PR
    Principal, 2012 - present
  • PulsePoint, Inc
    VP, Marketing
  • Datran Media
    VP, Marketing
  • SKYLIST
    VP, Marketing and Sales
  • Columbia University Graduate School of Business
    Director, Research (CITI)
  • McCann-Erickson WW
    AM
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
New York, NY - Austin, TX - Wollongong, Australia - Beirut, Lebanon - Syracuse, New York - Albany, NY - Harrison, NY
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Introduction
Principal, Blast PR. Lana McGilvray has served in key executive sales and marketing management roles for the past fifteen years. Ms. McGilvray currently serves as Principal with blast! PR. In the role, she provides the firm's clients with strategic communications and CMO advisory services. In March of 2012, Ms. McGilvray expanded the firm's geographic footprint as she opened its fourth location in Austin, Texas. Most recently, Ms. McGilvray served as Vice President of Marketing for PulsePoint, a digital media technology company created from the roll-up of several firms she helped to lead from cradle to exit. Throughout her career, Ms. McGilvray has launched and managed top-ranked marketing technology brands, helped to take one company public and two to acquisition, successfully delivered multi-million dollar relationships with Fortune 500 clients and activated high-revenue partner and reseller channel relationships. Ms. McGilvray has been the recipient of numerous awards and a frequent contributor to industry publications and conferences. She currently serves in leadership roles across several key organizations. Ms. McGilvray's past roles included sales and marketing management positions with McCann-Erickson Worldwide, Concero, the City of White Plains, The Columbia Graduate School of Business (CITI), SKYLIST and UnsubCentral. Ms. McGilvray’s special interest and Masters Degree focus on the intersection of technology, business and law in the consumer interest has helped her play pivotal roles in the formation and enactment of privacy laws and best practices. After earning a BA in Communications from The State University of New York at Albany, Ms. McGilvray attended Fordham University’s Graduate School for Public Communications on full scholarship. The honor included a full-time assistantship managing the University’s collaborative Telecommunications Policy Roundtable Series in partnership with the Columbia Graduate School of Business CITI research institute and a laundry list of Fortune 500 media companies. Specialties Experienced marketing and sales leadership within the fast paced digital marketing technology sector. PR, Brand Management, Marketing and Sales Enablement. Corporate Communications and Crisis Management. Investor Relations. Social Media Management.
Bragging rights
I work, run, mom and evangelize the arts. My favorite sidekicks are the ones I live with and work with everyday!
Education
  • SUNY Albany
    Communications
  • Fordham University
    Public Communications
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Gender
Female