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Yini Zhang
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Discussion questions for Rushkoff's Advertising
I. Lower-order questions: At the beginning of the chapter, Rushkoff accounted the last days of the famous ad agency -- Wells BDDP. What’s the reason that he gave for its downfall and the problem besetting the whole advertising industry?  Specifically, Rushk...

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Research report-
In his book Coercion: Why we listen to what “they” say, Douglas Rushkoff captures the evolution of advertising and how it has changed greatly over the decades to adapt to the times.  Rushkoff, known for being a journalist, teacher, writer, author, documenta...

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Research report - Advertising - Douglas Rushkoff
In his book Coercion: Why we listen to what “they” say, Douglas Rushkoff captures the evolution of advertising and how it has changed greatly over the decades to adapt to the times.  Rushkoff, known for being a journalist, teacher, writer, author, documenta...

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