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Stefan Ferber
459 followers -
Paradigm Challenger, Pattern Learner, and Human Mindist
Paradigm Challenger, Pattern Learner, and Human Mindist

459 followers
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Sehr gelungener Artikel über unsere AWS Aktivitäten. 

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1000 fps gives total new perspectives

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What is Nikon's business future? Today, I scanned around and collected some (weak) signals and came to a clear conclusion "not that bright".

Sales in cameras are shrinking since 2010 due to more smart phone used as Cameras or Camcorders. Here is a nice graph https://www.statista.com/chart/5782/digital-camera-shipments/ even if the drop is not as "planned" in this chart to and if you look at updated data from 2016 in that source 24.2m shipments http://www.cipa.jp/stats/documents/e/dw-201612_e.pdf

The problem for Nikon is that it is weak in the "mirrorless" and "GoPro" camera left over market. The Nikon D5 and D5000 are well received in the market which makes the management motivated to stay on due course. BUT Nikon's turnover and profit relays heavily on its "Imaging Products"
http://www.nikon.com/about/ir/ir_library/ar/pdf/nr2016/16nikonreport_e04.pdf
Like a frog or lobster in hot water getting cooked here we have shrinking turnover with profits. BUT the official business plan for "Imaging Products" has higher turnover for 2017 and 2018 on page #12
http://www.nikon.com/about/ir/management/midtermbusiness/pdf/2015/0514e_all.pdf
How can Nikon grow in two years with 10% in a market that is shrinking between 10% maybe up to -30% per year? Where is the secret product that can do that?

The MID-TERM business change program from 2006 which targeted at more diversity failed and is not replaced with a restructure plan http://www.nikon.com/news/2016/20161108_1_e.pdf
after 10 years.

All the new topics like Cameras for Robots, Cars, Smart Phones; Internet (of Things); Biotech; Machine Learning, ... are not even on the agenda. Just have a look at page #7
http://www.nikon.com/about/ir/ir_library/ar/pdf/nr2016/16nikonreport_e02.pdf
listing excellent technology competencies of the 19th and 20th century... But none of the 21st. With Nikon's 8% of R&D budget there is no much room to make your future iff Nikon puts it on the right topics... There is no acquisition in the "mirror less" camera game, nor photo sharing on internet, video processing or machine learning!

Time to sell my Nikon equipment :(

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