wanted to share a story with you.
I was at Best Buy looking for a zagg screen protector for my Moto X and the way the store is lined out the samsung section is right next to the mobile dept. I watched a couple talking to the samsung rep about the S4 and he was showing them the features etc..they were sold on it. The samsung rep walked away to get a couple S4's I assume for them so I then started talking to my Moto X asking it questions, setting reminders etc...and the lady turned around and asked me what phone I had. I told her it was the Moto X from Motorola. Showed her some of the cool features it had...let her play with the phone and showed her how easy it was to use as well as use the voice commands. Explained the active display to her etc.. Her husband started playing with the phone and the samsung rep came back over. He started to walk them over to the BB mobile area to get the two S4s he had them "sold on" and the lady said "well hang on what about this phone the Moto X". He explained the BB mobile people could explain that phone better but asked what made them want the X over the S4. So they told him about the features I showed them and the samsung guy put both phones against each other. Showed him the S4 features and I showed the Moto X features.
I then explained the outstanding support I got from Motorola both on here from you and as well as Matt from your accessories dept. They loved the look and feel of the X and how it felt in their hand. They also liked the OS layout as well as thought it was cool that the phone listened to them hands free. They thought the "find my phone" was a cool feature too. They also really liked it had Android 4.4 already as well. I told them that I was impressed that the phone got 4.4 before the Nexus did.
Long story short you have two new Moto X customers today as they did not get the S4 and went home with two Moto X's :)