Jessica is a marketer who comes from an IT background, which gives her a different perspective than many search marketers on how to execute SEO by integrating into existing systems and processes. Her diverse experience in project management, website usability, and process analysis gives her the insight to ask the right questions, in the right order, to identify the best approach for implementing SEO at your company.
Jessica isn’t just a “tech geek”… an international speaker and columnist, she fluently speaks to marketing in one sentence and the tech team in the next, bridging the gap between both SEO requirements and how marketing and IT need to work together. Jessica is a marketing-to-IT translator.
Jessica’s specialty is to help companies leverage your existing resources and talent. She determines what a company needs and doesn’t need, identifies where the focus should be, points out what isn’t worth the effort, and gives actionable recommendations for SEO success.
Jessica graduated magna cum laude with a B.S. in information systems management from Washington University, holds a B.A. in international economics and management from Hiram College, loves foreign travel, kicks butt at the game Connect Four, and has been featured in The Art of SEO, the SEO Bible and Marie Claire magazine.