There's been some discussion about the origin of the meme "when something online is free you're not the customer, you're the product". I think the following quote from William S Burroughs' "Naked Lunch" (1959) is very closely related:

“The junk merchant doesn't sell his product to the consumer, he sells the consumer to his product. He does not improve and simplify his merchandise. He degrades and simplifies the client.”
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