In case you haven't noticed, my TechCrunch "viable co-exister" LAUNCH is now publishing one startup profile a day. The concept here is to really get to know a product, the company, their competitors, investors and team. Then write that up as efficiently as we can for your consumption.
This was what folks did before blogging... they invested a day or two writing a profile of a company so that the reader, and the company, got a fair and accurate idea of what the goals, dreams and reality of the opportunity was.
This is what's missing from blogging in my mind, especially blogs that threaten entrepreneurs (I'm just saying).
I'd like to build the anti-TECHCRUCNH over the next year... and I need five more writers in order to do that (and get to five or six profiles, serious pieces a day). I'm hoping at some point an +MG Siegler
, +erick schonfeld
or +Alexia Tsotsis
shakes from TechCrunch and wants to own serious equity in a new brand.
There is nothing better for a writer than owning 5-10% of the media property they are writing for.
Read the profiles here and please give me some honest feedback: http://launch.is/