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Bob Oros
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Today's customer can't be sold
How do you reach potential customers in a market where people are exposed to advertising nearly 24 hours a day, seven days a week.  Most people don't pay attention to anything.  Especially your sales pitch. Here’s the answer:  You don’t try to sell them. Yo...
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The one thing that will guarantee your success
Would you like to be more successful? Would you like to make more money? Would you like to take more exciting vacations? Would you like to have more security for you and your family? You can have everything you ever wanted. All you have to do is one thing. ...
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The brick wall sales people build
The odds are against you - you may not make it. Why do so many people come into selling and after a year or two they are gone? Why do sales people fail? Here are the reasons that sound good. These reasons justify, in the failures mind, the decision that sel...
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If customers won’t change for price, what will they change for?
Don’t make the mistake that many salespeople make. This huge mistake is exaggerating. When you are selling an idea or trying to convince someone of something, you may be tempted to over-exaggerate your claims. To get your idea across you may feel you have ...
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"Take it or leave it" What should you do?
Here's an example of a real-life sales situation. A sales rep called on one of his best customers and found out that a competitor had been there quoting some ridiculously low pricing. The sales rep couldn't possibly match the pricing and tried to explain t...
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The smart way to build your business
In your quest for finding the perfect sales and marketing strategy, I have an idea for you to consider. Having been in sales and marketing my entire life I have seen just about every type of selling hype in existence. There is not a book published on the to...
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The Average Supermarket is Stocked With Over 40,000 Items
Every business faces the problem of how to get noticed, how to get customers to listen, how to get them to believe you and how to get them to decide on doing business with you. Some people open up shop and think business will come automatically.   That may ...
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Have you ever felt like you might not be cut out for sales?
You
are parked behind a restaurant waiting for your appointment time.  You could be
selling them anything.   Association membership, equipment, supplies, insurance,
etc.  It's the hottest day of summer.  The afternoon rain shower made the
humidity so th...
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People Need You Right Now
Right now, at this very minute, there are people in need of your products and services.  These potential customers are going to your competitor because they don't know who you are, what you do, why they should choose you and how to find you. The components ...
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How to add value to every product you sell.
A sales rep recently told me a great story about how to keep from giving a discount or from having to negotiate the price. He was having the brakes adjusted on his car and the cost was $140. When he asked, "Is that the best you can do" here is how he respon...
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