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Mary Charleson
1,186 followers -
Marketing educator, speaker and strategist. Author of Five-Minute Marketing and Word of Mouth Mouse & Mobile
Marketing educator, speaker and strategist. Author of Five-Minute Marketing and Word of Mouth Mouse & Mobile

1,186 followers
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Assigning a value to your earned media and social media reach can help you not only justify efforts in these areas, but also give you a way to compare various promotion vehicles. This weeks post considers the art, science and the methodology of the informed guesstimate in valuing your media. Check it out! #fiveminutemarketing #marycharleson #marketing #media

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While social media offers an excellent way to reach out to your audience, nothing beats a customer list and the permission to engage one on one. This weeks #fiveminutemarketing post looks at the mindset of SERVICE and VALUE when using list based marketing efforts and how multiple well managed media tools drive the model of list development.
http://fiveminutemarketing.com/2017/09/learning-to-serve-your-list/

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Knowing how to pitch the media properly can be the difference to earning thousands of dollars of free
publicity or not. In the age of social media where it's getting increasingly difficult to stand out in a feed with promoted content, sometimes just playing old school and looking to garner earned publicity can be the most efficient (not to mention cost effective) route to take. While not easy with less free space to go around and shrinking print and broadcast budgets, if you can crack the code and get covered, it's a golden opportunity. "Your killer media pitch" digs a little deeper into how to do this to get earned media - one of the 5 pillars of a solid media strategy including owned, rented, earned, embedded and paid media.

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My latest Five-Minute Marketing blog post tip looks at media pitch subject lines - why they're so critical, and how to write them. Because what good is a pitch if it doesn't even get opened? Writing a killer subject line makes all the difference.

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This week's Five-Minute Marketing tip blog post looks at 5 ways to get that FREE earned media and publicity that you are seeking. Hint: #4 is forgotten by many, and I call it the "secret weapon."
http://fiveminutemarketing.com/2017/08/five-tips-to-earn-free-publicity-4-is-your-secret-weapon/

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In working with clients on their content marketing strategy, I have often encountered posts that are either not tagged at all, or tagged poorly for search. Failure to tag content means visitors to a site may not find what they are looking for, but more importantly, it also means that Google may not necessarily pick up great content that could be driving search, visibility for your site and ultimately awareness of your business and your brand. This week's Five-Minute Marketing tip gives you some simple ideas for improving your efforts in this area.

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While I’m a huge believer in social media as a great outreach and engagement tool, I happen to think that your physical mail box, while increasingly lonely these days, might be strategically an opportunity right now. Simply put, your online email and social media feeds are getting jammed, and you mailbox is empty. Empty except for flyers and bills, and that’s my point. When something arrives in the mail that peaks curiosity (like a personal letter, postcard or well designed direct mail piece), you’ll take time to open it, and if it’s good or treasured, you’ll save it. This weeks post looks at the opportunities of direct mail, and features some rather amusing missteps as well. Pull up a coffee or tea and take 5 minutes for this weeks marketing tip.

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Sometimes you just need to disconnect to reconnect. My latest blog post looks at the benefits of stepping back from online to fuel your soul and creativity.

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Respect for the way Alex Charleson handled this disqualification as a world class rider, following a protest at the IDF World Cup race in Hinterstoder, Austria that saw him making it to the semi-final. Only a class act can qualify the fastest guy down the hill, and accept a ruling for unintentional contact as a gentleman. You rock! #kingsgate #IDF #IDFworldCup #longboard

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My latest blog post. I guess you know what I have planned for a few days! It's a short reflective piece on the need to unplug and disconnect to be able to fully reconnect which is what I plan to do after a pretty hectic May and June both personally and professionally. There's a few marketing statistics and lessons tossed in there too for good measure, but they're brief. Mostly it's about the power of giving yourself permission to step back.
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