Profile cover photo
Profile photo
Mary Charleson
1,238 followers -
Marketing educator, speaker and strategist. Author of Five-Minute Marketing and Word of Mouth Mouse & Mobile
Marketing educator, speaker and strategist. Author of Five-Minute Marketing and Word of Mouth Mouse & Mobile

1,238 followers
About
Posts

Post has attachment
Mark Schaefer's new book Marketing Rebellion will cause you to rethink much of what you thought you knew about marketing, especially in an era increasingly influenced by tech - SEO, funnels, databases, retargeting, social media control, custom audiences. But also traditional high reach media. It's not that these should be tossed completely out the door, but they're relegated to 1/3 of what is effective. The other 2/3 is now out of our control - customer shared content, reviews, word of mouth online and off. He advocates that in this era of customer control, marketing is really about creating experiences and peak moments that will be shared by customers.Tech should be used to help make the customer experience seamless and efficient, not for blasting them with targeted messages to buy our stuff. It's an approach that demands a cultural shift and buy in from leadership. It doesn't fit neatly into existing marketing departments, and it runs counter to many agency models. It demands a different skill set, lots of creativity, and sees marketing as everyone's job. But it's right on. I've been at this marketing stuff for a while. This book will challenge you. But the time is absolutely right for marketing to become more human. Mark Schaefer nails it. Highly recommended. Just released Feb 1, 2019
Amazon.ca - https://amzn.to/2TQzsSq Amazon.com - https://amzn.to/2EbQkxT
Add a comment...

Post has attachment
These days consumers pass judgement on brands based on their experience, and they get that experience from everything around them – making it imperative that all consumer touch points have a user centered approach.

When you consider this perspective, the lens on marketing becomes much broader. Suddenly every part of customer service becomes marketing. The way phone calls are handled, responses to social media comments, how customer complaints are resolved, staff knowledge and willingness to help, the ease of purchases and returns, customization of communication, and packaging all matter. Even the accountants have a role if they are in touch with customers, or make policies that impact them.

When you start with the customer experience, everyone is part of marketing. It requires a change in philosophy, not only in the way a company trains its staff, but also how it communicates its culture.

Cult brands like Apple, Beats, Harley Davidson, Lululemon, Vans, Ikea, Mini, Zappos and Starbucks have raving fans, not just people who like them. Cult brands have mastered marketing through customer experience. Read why this is the new marketing for 2019 in this week's post.

https://fiveminutemarketing.com/2019/02/advertising-in-2019-start-with-the-customer-experience/?fbclid=IwAR34Qxvlg8hWt3Ed6QHCHzx5NHWNDXCiiZ7zVvwZvt4GFYBnQVGLCSleXJc

#fiveminutemarketing #marketing #customerexperience
Add a comment...

Post has attachment
Do you remember the tin can walkie-talkie? Where you connected two empty tins with a string and spoke into them, allowing the string to magically transmit the message?

Admittedly the tin can and string transmitter is pretty LOW-TECH compared to the cell phones we have these days. But it tapped the attraction of a fundamental human behaviour that has stood the test of time: People like to talk to other people, share messages and connect.

Ideas travel horizontally these days from person to person, not organization to customer. When you begin with the smallest possible core and give them something to talk about and reason to do so, you will mine the brilliance of this insight. Learn more in this week's blog post. https://fiveminutemarketing.com/2019/01/nurture-the-niche-and-let-them-talk/

#fiveminutemarketing #marketing #customerservice #storytelling #wordofmouth
Photo
Add a comment...

Post has attachment
Short term quarterly results versus longer term customer engagement and advocacy where fans do the marketing for you. Where would you rather play? #fiveminutemarketing #marycharleson #socialmedia #marketing #sales
Escaping the sales funnel
Escaping the sales funnel
fiveminutemarketing.com
Add a comment...

Post has attachment
My latest blog post: When mavericks and misfits make millions. Learn how DECIEM | THE ABNORMAL BEAUTY COMPANY is breaking all the publicity and social media rules, and making millions doing it. #disruption #marketing
Add a comment...

Post has attachment
Disruptive creativity: Tourism campaigns with emotional vision

While most travel campaigns rely on stunning visuals to entice visitors to a location, disruptive thinking can allow a stand out approach. Tourism Quebec's "Blind Love", and the "Reconsider South Africa" campaigns ooze disruptive creative thinking that challenges the way other competitors in their industry are doing things. In both examples, they take ownership of the central concept being conveyed – experience travel through ALL the senses, and to challenge preconceived notions of a destination.

Check out this latest Five-Minute Marketing post, and get your creativity charged. http://fiveminutemarketing.com/2018/06/disruptive-creativity-tourism-campaigns-with-emotional-vision/
#marketing #disruption #travel #tourism #quebec #BlindLove #SouthAfrica
Add a comment...

Post has attachment
I was thrilled to have this opportunity to be interviewed on Jason Skinner's Business Made Easy Podcast out of Brisbane, Australia. Jason and I met up at Social Media Marketing World in San Diego back in February. I'm pretty humbled to also be following on the heels of Chris Brogan (Owner Media fame) and Pat Flynn (Smart Passive Income fame) interviewed in earlier episodes. We talk about "Being human at scale," building an online audience you own, and spend quite a bit of time in the second half of the episode talking about my experience using LinkedIn native video versus Facebook live video. Lots of useful and insightful content here, plus Jason is just such a charmer to chat with. Enjoy!
Add a comment...

Post has attachment
Add a comment...

Post has attachment
Your most powerful marketing is often at the hands of your customers. This week's blog post looks at creating talk triggers that make your business memorable. Learn about the 4 key elements of talk triggers, and check out 10 examples of this technique in action.
Add a comment...

Post has attachment
Add a comment...
Wait while more posts are being loaded