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Yu Tian (Alex)
Concentrating on social media & marketing communication.
Concentrating on social media & marketing communication.
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SMMP: Staples Inc. 2013 Back to School - Part II
In the first social monitoring blog, I analysed the history, website, talkers, trends, changing and Twitter about Staples back to school.  For deeper insight, there also should be a reference object. So in this blog, I would like to compare its situation wi...

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SMMP: Staples Inc. 2013 Back to School - Part I
Staples Inc. is one of the largest office supply chain store in 22 countries. I like the products of Staples a lot, because its products are high quality. We can buy its products online, or in more than 2,000 retail stores in the world. Staples have been do...

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What Can We Do in The Testing Stage of Social Maturity?
The reading of this week focus on the groundswell transforms. In Chapter 11, it shows the way to transform a company with groundswell. This chapter use the transformation of Dell as an example, and list five macro steps of this process: start small, educate...

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Social Media Monitoring Project - Office Supplies of Staples Inc.
Staples Inc. is one of the largest office supply chain store in 22 countries. In Staples retail stores, office supplies are the primary businesses. I like the products of Staples a lot, because its products are high quality, and we can buy them easily in mo...

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YouTube and Public Focus
A s the most famous video social media, YouTube carries thousands of videos to people in the world. People can upload, view, share and comment videos on YouTube. Every unique style video has potential to be popular on YouTube: people like it, so it gets a l...

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Groundswell Support - Optimizing Benefits with Interactive Forums
Groundswell is illustrated in energizing, self-supporting, embracing and using twitter  aspects in chapter 7-10. In energizing part, it shows that why does word of mouth succeeds, the three basic techniques for energizing enthusiasts, the benefits of rating...

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Leave Your Computer Chair: How to Play Social Media on Multi-devices?
E very day, you spend 8 hours on your office desk, 8 hours on your bed, 1.5 hours on your dinning table, 1 hour in your car, and maybe 1 hour in your bathroom.  You see, you already spend 19.5 hours in a 24 hours day. Would you like to spend the other 4.5 h...

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What are Our Roles in Groundswell?
In Groundswell, chapter 1 and 2 introduce the importance of social media in the modern society, and the "user manual" of the major social...

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The Inspiration of Fitivity: Using Social Media without Loneliness
As a new social way, social media takes many efficient functions to us: posting, sharing, writing status and so on. Beyond telephone and mai...

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