Tech in Asia
Writer, 2011 - 2012
My job is to cover Indonesian start-ups, tech and social media events, and to expose some of the greatest talents in the industry especially in Indonesia and generally in Asia. I have also helped the company scaled its team in Indonesia Last but not least, runs, produces, and manages the annual Startup Asia Conference. My articles have been covered by TechMeme, ReadWriteWeb, VentureBeat,TIME, Wall Street Journal, TheNextWeb, TechCrunch to name a few.
Tech in Asia also holds annual conference called Startup Asia(http://penn-olson.com/startup-asia). So far we have held Startup Asia Singapore(Feb 2012), Startup Asia Jakarta(June 2012), and Startup Asia Bandung(Oct 2012).
Associate, 2011 - 2012
My role in East Ventures is to be the guy on the ground and on the grass-root level, building the awareness of the company, and helping the program East Ventures Alpha (http://east.vc/alpha) which was founded in July 2011. East Ventures Alpha is a 100 day acceleration program which focuses on mentorship, with list of mentors such as Shintaro Yamada (formerly Zynga Japan), Steven Goh (Mig33), Dr. KF Lai (Buzzcity), Jeff Paine (Founders Institute), Jia Shen (RockYou).
East Ventures also holds annual event called Jakarta Ventures Night and Bandung Ventures Night. Both aiming to be the bridge between investors (mainly from Japan) and startups.
Associate, 2011 - 2012
#StartupLokal community is a community that gathers startup founders, digital/tech world enthusiasts, investors and media to meet and find a chance to collaborate. This community started since April 2010 and has been growing exponentially.
Project Manager for the first birthday of #StartupLokal community. Successfully executed the plan, and a lot of press covered the birthday event (http://startuplokal.org/2011/04/12/startuplokal-birthday-media-exposures/) .
I helped the initiators to plan & run the monthly meetups successfully, make and send press releases, manage content in the website and also the Social Media accounts @startuplokal and StartupLokal on Facebook.
Community Manager, 2012 - 2013
My role and responsibilities are (but not limited) to help execute and manage KakaoTalk campaign in Indonesia including: online and offline activations, social media engagement, localizations and local insights, providing touch points for building relationships with external partners, copywriting, press releases and PR work, community outreach and building, events planning and execution and as a local representative.
Deeply involved in Kakao first full scale mass media marketing across TV, radio, and more. Roles including picking TV Commercial artist to represent KakaoTalk brand and message (BIGBANG from Korea and Sherina from Indonesia), copywriting the message and developing the brand image through the marketing.
Actively acquiring brands to join KakaoTalk Mobile Marketing Platform - Plus Friend with entities such as Blitzmegaplex, Zalora, Lazada, Groupon Indonesia, Berrybenka, Cinemags, and Qeon Interactive.
Fun fact: First ever foreign employee to be hired outside South Korea for KAKAO.