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Kerigan Marketing Associates
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A place where creative ideas, cool stuff, and business news flows freely.
A place where creative ideas, cool stuff, and business news flows freely.

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When it comes to the elements that would make a “perfect” mobile ad, US teen and millennial internet users say they care more about whether they can save and access it later and less about the ad’s relevance to them.
In May 2016, Verve Mobile surveyed 3,000 US internet users ages 14 to 29 and asked them which elements would be key to a “perfect” mobile ad experience. The responses were a bit surprising. For instance, more than a third said they wanted to be able to easily share a mobile ad, and nearly half (46%) said they wanted to save the ad and be able to access it later. Given that many users find ads to be annoying, it’s hard to imagine that some would want to save an ad and view it later—unless, of course, it had an offer or incentive attached to it.
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Kerigan Marketing Associates, Inc., is proud to announce that Dana Swatts has joined the firm as Agency Partner and VP, Media Planning & Procurement. In her new role, Swatts will oversee all media partnerships including the firm’s growing digital advertising services though Google Adwords, Pandora & Spotify radio, and all HULU, cable and broadcast TV.

Swatts holds a Bachelor of Science degree from the Florida State University School of Business and is a Certified Purchasing Manager (C.P.M.). The Florida native will relocate to the gulf coast from Atlanta where she has served as Vice President of Purchasing for Keyston Bros., the nation’s largest distributor of wholesale fabrics for the automotive and marine markets. Prior to that, she held the position of Director, Supply Chain–US at Stanley Black & Decker, (formerly Niscayah), where she spent much of her time in Europe as a senior member of their international supply chain council and as lead negotiator for numerous multi-million dollar global contracts.
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Over the past week, Google’s been making a lot of announcements for its plans to enhance their display network. Google announced advertisers will soon have the ability to remarket to users across different devices (desktop, tablets, smart phones...) and measure store visits as a result of their display ads. Additionally,
Google silently rolled out one subtle, but major, change into every live display campaign on AdWords by introducing Display Keyword Targeting Settings on the Display Network. Google’s most recent change affects how display keywords target their ads on the Google Display network. Display keyword targeting is one of the oldest and simplest forms of targeting on the Google Display network but is still widely used by advertisers. Advertisers simply set up a list of keywords related to their business and Google would automatically serve their ads on sites related to those keywords AND to users likely interested in those keywords. A keyword targeted on the display network was a fast track to reaching a wide audience on the Google Display Network, but it gave advertisers little direct control on exactly where their ads were likely to show. Unlike search keywords, which allow for advertisers to target exactly which searches they show ads for with keyword match types, display keywords have no match type and often risked attracting poorly targeted traffic.
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Whether you love networking, consider it a necessary evil, or would rather bounce on a trampoline with 1,000 live tarantulas than meet-and-greet, it’s part of your job.

After all, salespeople who can network successfully have a better chance of developing new leads, scoring introductions, and boosting their company’s name recognition.

But just because networking is highly effective doesn’t mean it’s easy. Most people are constantly racking their brains for random topics to fill the silence -- and when they fail, they fall back on the unimpressive and non-memorable, “So, uh ... What do you do?”

A much better version of this is:

"What do you love about what you do?"

This question gives people the chance to dig into their passions -- automatically putting them in a good mood and making them more likely to enjoy your conversation. Plus, it’s a fresh twist on an old standby. You’ll instantly stand out from the hordes of other people making small talk.

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