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Edwards Communications
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Dynamic online and print solutions that target your audience for maximum impact.
Dynamic online and print solutions that target your audience for maximum impact.

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As content marketers we never stop learning about right place, right time, right audience and of course, the right content.
Give a listen to today's podcast with Meghan Casey of Brain Traffic.
Her article is titled 'Content Strategy 101 for Content Marketers: Your Questions Answered'.
Good article, great conversation and we think you'll learn a thing or two on today's episode of your A Slice a Day.

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New post (Zinner&Co. magazine ad in Cleveland Crains) has been published on Edwards Communications

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If you've performed a Google search on local products/services recently within your geographical area you'll notice something different.
Instead of websites for local businesses the search results are much more broader. This is Google's attempt to display results that answers your questions instead of a pitch from a merchant's web site.
Today, Ryan Stewart, SEO guy extraordinaire talks a bit on why this is, how he sees SEO changing and why he's no longer marketing SEO services.
It's all here on this REWIND episode of your A Slice a Day. http://edwardscom.net/a-slice-a-day/a-slice-a-day-rewind-193-why-i-stopped-selling-seo-services-and-you-should-too-ryan-stewart-3754/

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New post (Zinner&Co. magazine ad in Cleveland Crains) has been published on Edwards Communications

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Content Marketing will continue to be a valued strategy but yet the content waters will continue to be murky with crap & bad advice. But you can change that in 2016; find out how with Rob Wormley on this episode of your A Slice a Day. http://edwardscom.net/a-slice-a-day/a-slice-a-day-192-the-biggest-content-marketing-trends-to-focus-on-in-2016-rob-wormley-3744/

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New post (Zinner and Co. Intern Brochure) has been published on Edwards Communications

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New post (Zinner and Co. Intern Brochure) has been published on Edwards Communications

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In this A Slice a Day REWIND a revisit with Trevor Young & his case study of the Goulet Pen Co. This small business has taken their content marketing efforts to new heights exceeding the level of their competition.
By adding value consistently & over time their business would not be what it is today without quality & relevant content for their audience. http://edwardscom.net/a-slice-a-day/a-slice-a-day-rewind-191-case-study-social-media-engagement-as-a-point-of-differentiation-trevor-young-3709/

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Facebook Lead Ads will be the wave of the very near future when marketers use the mega-social platform to reach an audience. Jon Loomer, Facebook Ads expert stopped by the podcast today to tell us about Facebook Lead Ads and why he's excited. http://edwardscom.net/a-slice-a-day/a-slice-a-day-190-facebook-lead-ads-coming-to-desktop-carousel-video-crm-integration-jon-loomer-3701/

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It's 'The Week That Was In Content Marketing' with guests Pawal Grabowski & Guillaume Decugis.
It's a mini-revisit of last week's featured articles and podcasts. Today it's all about email drip campaigns & grading your content marketing efforts on this episode of your A Slice a Day. http://edwardscom.net/a-slice-a-day/a-slice-a-day-190-the-week-that-was-in-content-marketing-pawel-grobowski-guillaume-decugis-3689/
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