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Tina Arnoldi
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Joining Google+ because all the cool kids are on here
Joining Google+ because all the cool kids are on here

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Artificial intelligence (AI) and machine learning are new-ish buzzwords. AI is the science, the ability for computers to get smart on their own, doing things that require human intelligence. Machine learning takes available data and learns through…
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Building personas doesn’t have to be a complex, time-consuming activity.  You can build them quickly with some brainstorming and old school pen and paper.  View some of my recommendations for building personas for PPC campaigns at Littledata.
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Did you read my earlier post on auditing an AdWords account? If not, I encourage you to start there for a foundation, especially if you have never audited an AdWords account. In that post, I talk about checking your budget, reviewing your campaign…
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Has it been a while since you’ve done an audit of your AdWords account? Or did you inherit an account that was not managed well?  In my most recent Supermetrics post, I shared a checklist of items to consider in an AdWords audit. You can view the…
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  At the end of 2017, Google announced new ways to report on audiences in Google Analytics, giving marketers even more data about who is coming to their sites. Some of these features in Analytics that are about the audience and are not enabled by default.…
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Do you know what to monitor with SEO and how to tie it into business goals? In my recent Supermetrics post, I highlighted some things that have changed with SEO, what that means for your content, some metrics you can monitor and how Supermetrics can help.…
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SEO isn’t a bunch of voo-doo. It’s something that really does matter for your website. Whether you have an existing site that needs a checkup or want to start off right with a new site, my 2018 SEO Checklist for Webmasters will help you do it right. Check…
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Meeting needs in East Cooper & how you can help #mtpsc #chs
Charleston Christian Voice
Charleston Christian Voice
charlestonchristianvoice.com
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Every AdWords campaign should start with a negative keyword list. These are words you never want to have trigger your ad. But even planning ahead, you will still find words you did not think of which is why you want to monitor the search terms report.…
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With Account-Based Marketing, you use a very targeted list of prospects where capturing leads is only the first step in a lengthy process. These initial leads are placed in your marketing automation program where they are nurtured to eventually –…
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