- Executive Career BrandCEO, 2009 - present
- Executive Resume BrandingCEO, 2008 - present
- Resumes Plus LLCCEO, 1993 - present
- Project Self-Sufficiency of Sussex CountyResume Strategist (pro bono), 1990 - present
- Organic Garden CenterOwner/Manager, 1983 - 1993
Meg Guiseppi’s value to her clients comes from a solid foundation of first-class professional training and over 20 years experience helping top-level executives and entrepreneurs differentiate their unique promise of value, navigate the daunting executive job search landscape, and land their next great gig.
Her clients are typically C-suite, senior-level executives, and rising stars — CEO, CXO, CMO, CIO, CTO, COO, CFO, CBO, President, VP, EVP, Director, etc.
With eight career and job search certifications, she is one of only a handful of career professionals worldwide to hold the Reach Certified Personal Branding Strategist, Reach Certified Online Identity Strategist, and Certified Master Resume Writer credentials - all recognized gold standards.
Meg's other certifications and credentials include:
- Certified 360Reach Brand Assessment Analyst
- New Jersey's first Master Resume Writer (MRW) — 9th worldwide — through the Career Management Alliance
- Certified Employment Interview Consultant (CEIC)
- Certified Professional Resume Writer
- Author, 23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land
- Personal Branding Expert at job-hunt.org, Forbes and US News and World Report’s rated “Best of the Web for Careers, Job Hunting, and Finding Work.”
- Contributor to Personal Branding for Dummies®.
- Guest-blogger at BrandYourself, Career Rocketeer, VisualCV Blog, Career Management Alliance Blog, A-List Solutions, Employment Digest, Work Babble.
- Published in 30+ job search and personal branding books.
- Contributing writer for Execunet, Netshare, Blue Steps, Kennedy Information, Quint Careers and other top executive job board, networking, and career management websites.
- B.A. in English and Women’s Studies from Livingston College at Rutgers University.
Communicating her own brand through social media.
Spend just a few minutes on her Executive Career Brand blog and there's no mistaking her crackling writing, marketing savvy, and talent for personal brand positioning. Meg’s blog reflects her personal brand and is a vibrant platform for her to offer advice and share trade secrets, gained over 20 years in the careers industry.
Meg fuels her love of blogging by integrating it with the personal branding power of Twitter. You'll find her tweeting (@MegGuiseppi) a wealth of information and resources, and supporting her tweeps. Meg is known as a serious tweeter on personal branding, online identity, resume writing, and job search.
Everyone deserves to work their passion.
Meg’s highly collaborative and personalized branding process brings out her client’s passions, strengths, and value proposition. With an engaging sense of humor and supportive nature, Meg puts her clients at ease to dig deep, open up, and pinpoint what is authentically "them" and differentiates them from their competition.
A keen listener and interviewer, she asks the right questions and synthesizes the best they have to offer in a clear brand message that speaks from their own voice.
One client said:
“Your personal branding process was such a worthwhile exercise. It helped me zoom in on what makes me unique and better define how to communicate my message to my target market . . . I found it very invigorating.”
Another client said:
“Meg possesses extraordinary capabilities when it comes to incorporating her insight of a candidate’s core qualifications and potential into an exceptionally well written resume.
A retainer recruiter who has more than 20 years of experience placing high level executives, told me my VisualCV resume, created by Meg, was the best he had ever seen.”
Building executives' online brand visibility to attract decision makers.
Along with writing career success stories for her clients, Meg leads her clients through the daunting ins and outs of today’s executive job search. She stresses that, in today’s career market, a resume will probably not be their first introduction to decision makers.
Recruiters and hiring decision makers routinely Google and search sites like LinkedIn to source top-level candidates. Meg helps her clients build a brand-solid online footprint so they’ll be found by the very people they need to attract.
A pioneer in personally branded resumes.
Meg was using personal branding before the world had a name for it. From the time she first started writing resumes professionally in 1989, her mission has always been to crystallize what differentiates her clients from their competition and showcase their unique promise of value to their target audience. In this way, she’s been able to breathe life into otherwise flat career marketing documents.
Eager to learn more to offer her clients more.
Meg steadily builds upon her expertise – gaining diverse certifications; building strong co-mentorships with elite industry leaders; mentoring new careers industry practitioners; continuously taking advantage of professional development opportunities; and tapping into new and exciting resources through blogging.
She hobnobs with and learns from other careers industry thought leaders through active involvement in several career management professional associations.
Putting her own passions to work.
An entrepreneur to her bones, Meg has dabbled in diverse professional pursuits. For a time, she owned and ran an organic garden center specializing in exotic herbs and vegetable plants. Her organization and management skills, combined with a talent for writing compelling marketing communications, sealed the niche operation as “the destination” in the area for all things related to organic gardening.
Meg’s love of edible gardening continues and drives the magic she does in the kitchen, creating from what’s ripe at the moment.
Proud to give back to her community and share her job search expertise with those deeply in need of securing sustaining jobs, Meg provides pro bono resume writing to participants of Project Self-Sufficiency. The grassroots nonprofit agency, which provides critical services to lift impoverished, marginalized women and children out of the cycle of poverty, has been near to her heart since 1990.
She received the agency’s Mosaic Award for outstanding contributions to participants, after volunteering thousands of hours of support and leadership over the years.
- Livingston College at Rutgers UniversityEnglish/Women's Studies