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Matt Hames
Works at Colgate University
Attended University of Toronto
Lives in Hamilton, NY
140 followers|52,406 views
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Matt Hames

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When people write that marketing is dead, it makes me think they don't understanding marketing, or they aren't sure what dead means. 

I get that things are changing. But that doesn't mean everything has changed. You still need to do the blocking and tackling or marketing. It isn't all Facebook. 
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Wow.
 
We've acquired Motorola Mobility. Read more on our blog post: http://goo.gl/sQvtH
The phones in our pockets have become supercomputers that are changing the way we live. It's now possible to do things we used to think were magic, or only possible on Star Trek--like get directio...
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I love Google+ but not as much for me.
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Hey, we should try and trend on Twitter....
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Yeah! Let's do it. Errr...now what?
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Matt Hames

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Also this: Short answer, no.

Long answer, the world needs problem solvers as much as engineers. 
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My lad, turning 4
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so cute :)
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Colleges on Google+
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Thanks Matt
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I looooove Google+. It is gorgeous.
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It's a big deal to get into Science.
 
A letter published in Science Magazine.

Uniting Church and Science for Conservation

HUMANS HAVE BEEN CUTTING ETHIOPIAN FORESTS FOR FUEL AND AGRICULTURE FOR CENTURIES(1). Only about 35,000 fragments remain in the northern highlands, ranging in size from 3 to 300 hectares. These fragments escaped deforestation because of their religious and spiritual importance; they are protected by, and are an integral part of, the Ethiopian Orthodox Tewahido Church (2). Within each forest, an Orthodox priest and his disciples live, conduct services, and oversee its use. These forests are both a religious and a biodiversity sanctuary (3–6), and they provide local people with essential ecosystem services such as fresh water, shade, honey, pollinators, and spiritual value.


The church leadership views biodiversity conservation as one of its primary stewardships, but the lack of perimeter delineation of these forest fragments threatens their future. Presently, less than 4% of the original forest cover remains in the region (7, 8), and the remaining forests continue to be encroached upon (9), in part because of population increases Ethiopia had a population of 43 million in 1984 but almost 80 million by 2000 (10). These church forests are also threatened by foraging livestock that increase soil compaction, hindering seed germination and forest regeneration. Sadly, when a forest disappears, the priest, his disciples and others living in the area also leave.

With such precious few fragments remaining, Ethiopia faces a conservation crisis. Understanding the role that church forests play in the provision of ecosystem services is critical, particularly for soil conservation, fresh water protection, and carbon sequestration. To preserve these forests, and perhaps even expand them, we must take an immediate, aggressive, and multidisciplinary approach that includes all stakeholders. For example, biologists, social scientists, ethnographers, religious leaders, and local people must collaborate. We must work to understand the relationship between local peoples and the forest and empower them to protect it. More immediately, we must establish perimeters to prevent grazing and encourage the planting of local trees in the forest areas (8). By taking these steps, we can protect Ethiopia’s forests from further decline.
CATHERINE L. CARDELÚS,1* MARGARET D. LOWMAN,2 ALEMAHEYU WASSIE ESHETE3

1Department of Biology, Colgate University, Hamilton, NY 13346, USA.
2Nature Research Center, North Carolina Museum of Natural Sciences, Raleigh, NC 27601, USA.
3College of Agriculture, Bahir Dar University, Bahir Dar, Ethiopia.

*To whom correspondence should be addressed. E-mail: ccardelus@colgate.edu

References
1. J. C. McCann, Env. History 2, 138 (1997).
2. A. Wassie, “Opportunities, constraints and prospects of the Ethiopian Orthodox Tewahido Churches in conserving forest resources: The case of church forests in South Gonder, Northern Ethiopia,” thesis (Swedish University of Agricultural Sciences, Uppsala, Sweden, 2002).
3. F. Bongers, A. Wassie, F. J. Sterck, T. Bekele, D. Teketay, J. Drylands 1, 35 (2006).
4. M. D. Lowman, Explorers J. 88, 26 (2010).
5. M. Tolera, Z. Asfaw, M. Lemenih, E. Karltun, Agric. Ecosys. Env. 128, 52 (2008).
6. A. Wassie, D. Teketay, Flora-Morphol. Distribut. Funct. Ecol. Plants 201, 32 (2006).

7. F. W. Gatzweiler, “Deforestation of Ethiopia’s Afromontane rainforests; reasons for concern” (ZEF Policy Brief no. 7, Center for Development Research, Bonn, 2007).
8. A. Wassie, F. Sterck, D. Teketay, F. Bongers, Biotropica 41, 110 (2009).
9. A. Wassie, D. Teketay, N. Powell, Forests Trees Livelihoods 15, 349 (2005).
10. E. Feoli, L. G. Vuerich, W. Zerihun, Agric. Ecosys. Env. 91, 313 (2002).
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Work
Occupation
Manager of media communications at Colgate University
Employment
  • Colgate University
    Manager of Media Communications, present
  • Eric Mower and Associates
    Social media strategist, 2011
  • SKM Group
  • Bates Toronto
  • Warrillow and Company
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Hamilton, NY
Previously
Buffalo - Brampton, Ontario - Toronto - Buffalo
Story
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Matt Hames likes to tinker with the web
Introduction
Social media was poorly named. It should just be called Media. There isn't much that is social about LinkedIn. Or YouTube. Or Twitter. 

And none of these things are free. They take time and effort. But then, so does all marketing. You can read more here

I post about things that are happening in media in higher ed. 
Bragging rights
I'm the manager of media communications at Colgate University. Ask me about social media
Education
  • University of Toronto
  • Humber College
Basic Information
Gender
Male
Matt Hames's +1's are the things they like, agree with, or want to recommend.
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