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Adrian Vender
867 followers
867 followers
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Our Claire turned 7 yesterday, but tomorrow's a big day with her hip surgery over in SLC. We knew this surgery was coming (as is often the case for people in wheelchairs), but still tough to process.

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So, +Adrian Vender's amazing #MozCon  presentation inspired me to check out Google Tag Manager. For those who are interested, Google has certificates available for only a few more days following the quick course. Just check out Google Analytics Academy!

#analytics  
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Very excited that I'll be speaking at #MozCon  this July!

I think I might have found another solution to filtering out the spam referrals in GA.

When I looked at my own spam referrals, a good chunk of them were resolved with an include filter for my hostname. But for other spam referrals hitting my site I tried to find some other data point that would very obviously mark these sessions as fake. I created some scripts on my site to capture a whole bunch of server-side and JS properties and I found an anomaly. A hits to my site with one of the spammy referrals had navigator.onLine set to 'false'. Read more about that JS property and concluded that there really is no reason for that property to be set to 'false' for normal online visits to my site. And all other legit human traffic had theirs set to 'true'.

I adjusted some tracking in my GTM to try to detect the status of navigator.onLIne and, if set to false, block the firing of my UA tracker. I'll have to think through the proper rules and blocking to make sure it becomes an efficient process, but I'm first testing to see if it's even effective in identifying and eliminating the referral spam visits.

Here's hoping that navigator.onLine=false is our smoking gun!

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I'm leading a chat session on multi-attribution at @CMIContent's ContentTECH free virtual conference.

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The open source project designed to make the Internet of Things a reality.

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Woohoo! I'll be speaking at Content Marketing World next month on data-driven content marketing strategies. #CMWorld 

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New York, New York! I'm speaking at +Search Marketing Expo (SMX) East on "Attribution Success in the Age of Mobile" #smx 
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