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George Pell
Works at The Affinity Group
Attended Illinois Institute of Technology
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George Pell

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George Pell

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Passion | Purpose

The Kinetics Institute: Applied Neuroscience & Psychology. Functional Fitness & Performance. Neurobiology & Functional Health.

Making Real-World Super Heroes
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George Pell

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One day, I wrote everything I wanted in my life on a single page.  

My passions, my work, and the kind of people I wanted all around me.

I had been studying “people sciences” throughout my life, especially within the scope of cognitive science, functional fitness, and performance health.

In 2010 I founded the Kinetics Institute - a team that brings these disciplines together to make real-world superheroes.

This was the first of 3 companies I've been developing that are central to everything I want to be in this world.

It is finally becoming a reality, with many of the most incredible people I've known.

I am also a Principal with The Kinetics Institute, where I get to work with people to achieve greater performance, transform themselves, or simply be much younger again.
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Story
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Performance Science. Cognitive Science & Emerging Technology. Design & Strategy. Cognitive Technology. Digital Strategy. Design Strategy. Optimal Potential.
Introduction
Cognitive Science & Performance Science

I have been studying “people sciences” throughout my life, especially within the scope of cognitive science and performance science. (brain, body, biology)

In 2010 I founded the Kinetics Institute - a team that brings these disciplines together to make real-world superheroes. 

I am also a Principal with the Kinetics Institute, working with individual executives and small teams to achieve greater performance cognitively, and functionally.

Emerging Technologies | Disruptive Technologies

The roles I've held with emerging tech companies such as IBM, Lotus, and SPSS, provided me with incredible opportunities to bring disruptive technologies to market.

Since my earliest days as a developer I have continued to work in this space - where emerging technologies are first crafted and brought to life.

Cognitive Science | Cognitive Technology

In 2014 I founded K2 Design & Strategy – a company that makes cognitive technologies.

In 2015 I am launching The Affinity Group which brings cognitive science and cognitive technology together.

A Multi-Billion Dollar Impact

All of my roles have been customer facing, ranging from solutions engineering to executive strategy. With these positions I have been privileged to work in the front lines of nearly every major industry, including over a dozen Fortune 100 companies.

As estimated by my customers I have made a multi-billion dollar impact through a range of design, strategy, and leadership roles. One customer estimated my work to have improved their business by approximately $3 million per hour.

Over $75 Million in Sales

I am not a sales person. I just love building things, fixing things, and making new things.

In a 10 year span, I produced over $75 million for companies such as IBM, BEA, and Sun; achieving over 300% of my target multiple times. In one role I grew a team’s revenue by 22x, while making them profitable for the first time in their 13 year history.
Education
  • Illinois Institute of Technology
    Mathematics | Applied Physics | CSE, 1989 - 1993
Contact Information
Work
Phone
1.224.212.0987
Mobile
1.630.512.7920
Work
Occupation
Chief Strategy Officer - The Affinity Group
Skills
Performance Science. Cognitive Science & Emerging Technology. Design & Strategy. Cognitive Technology. Digital Strategy. Design Strategy. Optimal Potential.
Employment
  • The Affinity Group
    Chief Strategy Officer, 2015 - present
    Bringing cognitive science, and cognitive technology together. We specialize in the science of what makes people tick; and develop solutions which are both inspired by, and informed by that science.
  • K2 Design & Strategy
    CEO & Founder, 2014 - 2015
    An applied science company, that makes advanced digital technologies. We specialize in the science of everything that makes people tick; and develop solutions which are both inspired by, and informed by that science. A synthesis of Cognitive Computing, Digital Experience, and Optimal Human Potential.
  • The Kinetics Institute
    Principal & Founder, 2007 - 2015
    New concept specializing in Optimal Human Potential. Bringing together multiple disciplines of applied science (brain, body, biology). Synthesizing the leading edges of fields such as applied neuroscience, kinesiology, and functional health. Improving lives and making superheroes.
  • Sun Microsystems
    Chief STrategy Officer, 2006 - 2007
    Client Executive for one of Sun’s largest global customers. Led team of 30 sales, engineering, and consulting resources. New revenue of $1m per month, from first month on board.
  • BEA Systems
    Global Account Executive, 2005 - 2006
    Hired to turn around business with a focused set of global customers. Developed and delivered on a plan to achieve over 400% of target within first 10 months. The total economic benefit of my work here was estimated by clients to have reached into the billions of dollars per year.
  • IBM
    Sales | Engineering | Strategy, 1998 - 2005
    Executive strategy for social business, digital experience, and advanced collaboration. Specialized in solutions designed for exceptional experience, customer engagement, social response, and enterprise performance. Worked with senior level executives from 25+ Fortune 1000 companies.
  • SPSS Inc.
    Professional Services Leader, 1997 - 1998
    Led team of Masters and PhD level predictive social analytics consultants. Transformed business into being profitable for first time in its 12 years history. Improved margin from -150% to +50% within first year. Grew total revenue by 22X within first 18 months. (highest in history)
Basic Information
Other names
George C Pell
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