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Anametrix
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Transform your Business with Marketing Analytics. Discover new truths about your customers and prospects. Learn how Anametrix marketing analytics can help you Lower Acquisition Costs, Improve loyalty, and Increase Lifetime Value.
Transform your Business with Marketing Analytics. Discover new truths about your customers and prospects. Learn how Anametrix marketing analytics can help you Lower Acquisition Costs, Improve loyalty, and Increase Lifetime Value.

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With Ensighten releasing new product lines and growing so rapidly, recruiting the right support team becomes critical to assuring customer success. Tim Benhart, VP of Customer Success at Ensighten, talks more about those challenges, as well as expanding the team to support Anametrix customers. 

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Ensighten’s Tim Benhart, VP of Customer Success,talks about his philosophy of customer success, services being extend to Anametrix customers and the rapidly growing team he is recruiting.

#growthmindset   #customerservice  

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Quest for Omnichannel #Marketing: More Predictions for the state of Omnichannel Marketing in 2015 http://bit.ly/1BM4hrI

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In the first of a series, the Data Alchemy blog features interviews with Ensighten and Anametrix leaders. Here James Niehaus, Ensighten’s VP of Analytics and Digital Strategy, talks with Anametrix CEO Pelin Thorogood about Ensighten, one-to-one marketing and data management.

#analytics #marketing #interview #ensighten #datamanagement

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In Part 2 of this blog post,Viacom’s Shari Cleary and Pelin Thorogood talk about social analytics as the key to gaining deeper insights into fan engagement − what programming viewers like, what they are saying about it and how to promote more cross-platform activity.
‪#‎socialmedia‬ ‪#‎analytics‬ ‪#viacom‬ 

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"My team strives to tell the cross-platform story. We think it’s vitally important to break down those silos of data to see how our fans engage with our content across all the platforms that they touch." 

Shari Cleary, VP of Strategic Insights and Research for the Viacom Entertainment Group

#Viacom #analytics #entertainment #media #adtechNY

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Ensighten acquires Anametrix’s multichannel marketing analytics platform to help accelerate the next generation of its open marketing platform.  

‪#‎ensighten‬ ‪#‎anametrix‬ ‪#‎tagmanagement‬ ‪#‎analytics‬ #marketing #DF14  

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Read the Anametrix for Tableau Software data sheet to learn why we created Anametrix for Tableau.
‪#‎data14‬ ‪#‎analytics‬ ‪#‎marketing‬ ‪#‎tableau‬

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When the 2014 American Business Awards were announced late last week in San Francisco, we were delighted to walk away with the Gold Stevie Award for Best Product of the Year in the Media and Entertainment category. 

#stevieawards   #awards   #goldsteviewinner   #goldstevieaward  

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“Anametrix is truly honored to be recognized with the Gold Stevie Award for Best Product of the Year in the Entertainment and Media category. We’ve made a major commitment to empowering media organizations to leverage analytics for better multichannel and cross-platform engagement with their audiences." - Pelin Thorogood, CEO of Anametrix

#stevieawards #analytics #Media #awards

http://www.businesswire.com/news/home/20140916005183/en/Anametrix-Wins-Gold-Stevie®-Award-Product-Media#.VBhaeEtd3TB
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