Profile cover photo
Profile photo
David Fothergill
64 followers
64 followers
About
David's posts

Post has attachment
My recent post for Econsultancy, looking at how to make the most of the ever-increasing #Mobile #PPC opportunity

Holy crap.  Just did an audio captcha as I couldn't make out the words in the normal one.  It was a horrific Lynchian/Dalek nightmare.  And not in anyway comprehensible  #scarred

Post has shared content
Michelle introduces you to some of Gmail's newest features: its innovative Input Method Editors

Post has attachment
"Now that we have an understanding of classifying keywords based on their level of intent to create an action, the second most important task is to build the campaign strategies around them"

Wholly agree about the importance of keyword intent.  Disagree with the labeling of "building a strategy" as the second most important - unless you use your classifications as part of the strategy, the first part is a worthless exercise

Post has attachment
My latest blog post for the QueryClick site.  All about integrating Google Analytics and Google Scripts to create actionable reports.

Within I share a report for creating conversion rate 'heatmaps' at the click of a button...ish.

Post has shared content
The first of in a series of quick tips and opinions on digital marketing.  First up is Alex, our Lead Designer, talking about how a design should be build around the content to be placed on a site.
Designer Alex shares his thoughts on why design shouldn't hog the limelight

Post has attachment
Some dedicated Peel-ite has uploaded his personal collection of John Peel Show recordings to soundcloud. Perfect listening for crunching some PPC numbers this afternoon.

Let's hope nobody ever does this with Edith Bowman's broadcasts.

Post has attachment
AdWords makes Scripts infinitely more useable thanks to the addition of scheduling. This makes me happy
Photo

Post has shared content
Definitely putting this on my 'to watch' list.  Right before Season 3 of The Sopranos probably
This past Friday +Jan Kleinert and +Andrew Stillman had a great chat about using Apps Script to create reusable building blocks of technology that non-programmers can leverage. Andrew makes a good case for decentralizing IT in schools, so that systems can more quickly accommodate changing situations. Thanks again to Andrew for stopping by, and we look forward to hosting more chats like this.

Post has attachment
The Decemberists on the Simpsons? May have to tune back in
Wait while more posts are being loaded