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David Fothergill
Worked at QueryClick
Attended Heriot-Watt University
Lives in Edinburgh
49 followers|4,446 views
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David Fothergill

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My recent post for Econsultancy, looking at how to make the most of the ever-increasing #Mobile #PPC opportunity
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David Fothergill

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Michelle introduces you to some of Gmail's newest features: its innovative Input Method Editors
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David Fothergill

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My latest blog post for the QueryClick site.  All about integrating Google Analytics and Google Scripts to create actionable reports.

Within I share a report for creating conversion rate 'heatmaps' at the click of a button...ish.
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Some dedicated Peel-ite has uploaded his personal collection of John Peel Show recordings to soundcloud. Perfect listening for crunching some PPC numbers this afternoon.

Let's hope nobody ever does this with Edith Bowman's broadcasts.
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Definitely putting this on my 'to watch' list.  Right before Season 3 of The Sopranos probably
 
This past Friday +Jan Kleinert and +Andrew Stillman had a great chat about using Apps Script to create reusable building blocks of technology that non-programmers can leverage. Andrew makes a good case for decentralizing IT in schools, so that systems can more quickly accommodate changing situations. Thanks again to Andrew for stopping by, and we look forward to hosting more chats like this.
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David Fothergill

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Holy crap.  Just did an audio captcha as I couldn't make out the words in the normal one.  It was a horrific Lynchian/Dalek nightmare.  And not in anyway comprehensible  #scarred
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"Now that we have an understanding of classifying keywords based on their level of intent to create an action, the second most important task is to build the campaign strategies around them"

Wholly agree about the importance of keyword intent.  Disagree with the labeling of "building a strategy" as the second most important - unless you use your classifications as part of the strategy, the first part is a worthless exercise
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The first of in a series of quick tips and opinions on digital marketing.  First up is Alex, our Lead Designer, talking about how a design should be build around the content to be placed on a site.
 
Designer Alex shares his thoughts on why design shouldn't hog the limelight
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David Fothergill

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AdWords makes Scripts infinitely more useable thanks to the addition of scheduling. This makes me happy
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The Decemberists on the Simpsons? May have to tune back in
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People
Have him in circles
49 people
Andrew Barke's profile photo
Clara Duta's profile photo
Chris Liversidge's profile photo
Stuart Ferrie's profile photo
Luke Maxwell's profile photo
Lilija Bula's profile photo
Education
  • Heriot-Watt University
    2005
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Gender
Male
Work
Employment
  • QueryClick
    Project Director
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Edinburgh
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