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Rufus Bazley
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Rufus Bazley

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If you received a message yesterday about unnatural links to your site, don’t panic. In the past, these messages were sent when we took action on a site as a whole. Yesterday, we took another step towards more transparency and began sending messages when we distrust some individual links to a site. While it’s possible for this to indicate potential spammy activity by the site, it can also have innocent reasons. For example, we may take this kind of targeted action to distrust hacked links pointing to an innocent site. The innocent site will get the message as we move towards more transparency, but it’s not necessarily something that you automatically need to worry about.

If we've taken more severe action on your site, you’ll likely notice a drop in search traffic, which you can see in the “Search queries” feature Webmaster Tools for example. As always, if you believe you have been affected by a manual spam action and your site no longer violates the Webmaster Guidelines, go ahead and file a reconsideration request. It’ll take some time for us to process the request, but you will receive a followup message confirming when we’ve processed it.
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Rufus Bazley

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Have him in circles
56 people
Tony Pirelli's profile photo
Chris Wells's profile photo
Faye Ferris's profile photo
Sonia Shonta Rogers's profile photo
Jo Thornley's profile photo
Jason Culleton's profile photo
Baldur Bjarnason's profile photo
George Potts's profile photo
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