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Ginger Wilcox
Works at Trulia
Lives in San Francisco Bay Area
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Ginger Wilcox

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I need investor's who will invest in yoghurt production here with $3,000 to $27,000 dollar's each okay.
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Ginger Wilcox

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This post is part of a series in which LinkedIn Influencers analyze the state and future of their industry. Read all the posts here.The US real estate market is in the midst of what looks to be a
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Helloo Ginger 
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Director, Industry Marketing
  • Trulia
    Director, Industry Marketing, 2012 - present
    Direct marketing and communications strategy for Trulia's industry services division (B2B). • Responsible for translating Trulia’s industry vision into an actionable multi-channel marketing strategy (content marketing, email, events, PR, and social media) to drive new brand partnerships and revenue. • Lead the development and execution of Trulia’s channel marketing strategy to drive marketplace business and build long-term strategic partnerships with major real estate brands. • Oversee marketing, positioning and messaging for Trulia’s industry product suite. 
• Direct Trulia’s tradeshow and event strategy, overseeing more than forty annual tradeshows and events. • Lead initiatives to drive brand awareness and position Trulia as a thought leader in the real estate space through content marketing, media, events and influencer campaigns. • Act as the industry facing evangelist for the Trulia brand to drive awareness and thought leadership 
• Develop and execute programs to support sales and drive customer acquisition and retention through demand generation and nurturing campaigns.
 • Manage the design and development of sales enablement materials, white papers, data sheets, presentations, email newsletters and blogs.
  • Trulia
    Head of Training & Engagement, 2011 - 2012
    Directed industry engagement, education and social initiatives for Trulia's business services division. • Developed and executed a multi-channel inbound content marketing program to increase customer engagement and drive more new prospects to inside sales team across blogs, social networks and email marketing. • Launched the TruliaPro blog and managed a team of internal and external content contributors to drive lead generation and customer engagement through the blog platform. • Championed social initiatives to drive brand awareness and engagement with industry partners and influencers. • Integrated social and emerging forms of media into brand and product campaigns. • Establish a measurement system for evaluating success reaching customers within online and offline marketing channels. • Provided social media coaching for internal sales and leadership. • Acted as a company spokesperson at trade shows and events. • Quoted in a range of national media outlets, including The New York Times, The Wall Street Journal, Smart Money, Money Magazine, CNN Money and more.
  • SMMI
    Co-Founder & COO, 2009 - 2011
    Co-founder of company. • Co-Founder of the company. • Directed the design and development of the e-PRO® Technology Certification Program for the National Association of REALTORS®, the largest trade association in North America. • Developed marketing and social business strategies for partner organizations and associations. • Managed sales, marketing and day-to-day business operations to drive business growth.
  • Marin Fine Properties
    Owner, 2002 - 2011
    • Built real estate practice based on technology • Finalist in the 2010 Inman Innovator Awards for most innovative real estate website. • Finalist for the 2010 National Association of REALTORS® Center for REALTOR® Technology Spotlight Awards. • Recognized for production in the top 1% of real estate professionals in the United States
  • Siebel Systems
    Sales Operations Manager, 2000 - 2001
    Siebel Systems (since purchased by Oracle) is the leader of multi-channel CRM enterprise software. Siebel acquired OnLink Technologies, a venture-funded startup of web based interactive selling systems in 2000. • Managed all aspects of the sales organization including developing and evaluating personnel, developing and delivering sales training and managing territory assignments. • Oversaw all elements of sales forecasting and reporting including pipeline management and growth, monitoring of individual, regional and overall performance, and forecasting by product lines. • Developed and coordinated human resource programs for staff of 80
  • WorldCom
    Pacific Region Channel Manager, 1997 - 1999
    • Reported to the Chief Operating Officer and assisted in the implementation and training of point of sale, billing and fulfillment systems to increase sales productivity. • Managed external agent partners, direct, retail and ecommerce sales channels for sales operations. • Interim Manager for Call Center Customer Service, Collections and Fraud Departments. • Designed and launched company intranet used as the primary internal communication method for more than 800 employees in wireless division. • Worked as Special Projects Manager of fastest growing division, assisting in the acquisition and assimilation of wireless carriers.
Basic Information
Director, Industry Marketing at Trulia
I direct marketing strategy and communications for Trulia's industry services division (B2B), overseeing Trulia's industry marketing and communications strategy and channel partnership programs. I work closely with the top brands in real estate to drive their business success. Trulia (TRLA) was founded in 2005 and is traded on the NYSE after a phenomenally successful IPO in September 2012.

I am a high-energy business leader with experience working in organizations of all sizes, from early stage startups to Fortune 500 organizations. 

I am a frequent speaker at industry conferences and events and have spoken to organizations and associations around the country including the Department of External Affairs, the National Association of REALTORS®, BlogWorld New Media Expo, Inman News, ReTech South, Association Executives Institute (AEI), and more.

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San Francisco Bay Area