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Cozmo Technology
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Good insights by Lauren on small business issues.
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Finally, the BIG moment is here !!!
If you haven't heard, Google rolled out changes to make mobile friendly (responsive) websites, show higher in search rankings. With more and more, people using tablets and mobile for searching, it comes at no surprise to Web Development community. According to SEO experts at MOZ, this may not result in big changes for most websites already ranked higher in the search engine results. So if you are already a big dawg in rankings, take some hot coco & grab a sit on a couch.
Now, the most important question -- Where does your site rank in these rankings ? Google created a tool, which can be utilized by anyone to gauge website rank on the mobile friendly scale.

You can check your website mobile friendly rankings @ https://www.google.com/webmasters/tools/mobile-friendly/

Also remember, If you have any questions related to your sites mobile friendly rankings, please don't hesitate to contact Cozmo's Team, and we can help you better understand for Free on how you can change your website and improve on google's ranking.
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Part 2

What Are the Benefits of a Custom CMS?

If you have the budget and the need for a high-performing, high-functionality site, then you should seriously consider a custom CMS.

 Here is a sampling of the benefits you’ll experience:

The CMS can be built exactly how you want it to so that you achieve optimal performance and responsiveness.
The CMS can be designed to be very flexible and scalable (allowing you to meet current as well as future needs).
Custom CMSs are often more secure because they are built by expert web developers. Also, the customized, proprietary code may be less likely to be hacked.
There’s minimal or no need for plugins and extensions, so the site structure is stronger and less likely to break.
The CMS can be designed to integrate seamlessly with third-party apps (such as social media sites), which can increase the ease and effectiveness of interacting with customers and marketing to new customers.A custom CMS can include advanced functionality to work with your company’s unique processes.

What Are the Downsides of a Custom CMS?

The list of benefits is impressive, but we also need to discuss the cautions related to using a custom CMS:

Generally, using a custom CMS is more expensive than using WordPress. The more customizations you need—and the more unique the customizations are—the more time will be required to develop the CMS. And that equates with a higher cost.
The system won’t be ready to implement as quickly. WordPress is basically ready out of the box—sign up today, and you might be ready to launch your CMS tomorrow. But with a custom CMS, the extensive coding required might take several weeks to complete.
Your CMS won’t be updated unless you request changes or new features, and you’ll be charged for the updates.

The Good and the Bad: Summary of the Custom CMS Option

A custom CMS offers much more than WordPress can. You’ll achieve greater functionality and improved efficiency because of the advanced features tailored specifically to your business. In addition to the benefits for employees, customers will likely have a better experience, leading to increased customer loyalty, word-of-mouth advertising, customers, and profit. But those advantages come at a price, and the price will be higher with the more customizations you request. 

What It All Comes Down To

Deciding whether to use an open-source CMS like WordPress or to use a custom CMS can have a significant effect on the performance of your company. Luckily, now you have all the information you need to make a good business decision. 

WordPress is probably sufficient for your business if you can tailor your needs and processes to fit what WordPress offers, letting WordPress be the boss. In contrast, if you want to have control, aligning the CMS with your needs and preferences, then you’ll be better off with a customized system. If you were to select WordPress, you’d likely be disappointed and frustrated—and your customers might feel the same way.

One final—and crucial—consideration: ROI. Determine whether spending the extra money on a custom CMS will lead to greater business efficiency and sales than would be available by using WordPress. When considering ROI, make sure to consider mid- to long-term goals, not just present circumstances. Where does your company want to be in 3, 5, and 10 years? Will your choice of CMS empower you to achieve your goals for growth? If so, then you’ve selected the right CMS.

References:
Justin Smith, “Why Use a Custom Content Management System (CMS).” 
NewNorth, “Choosing a Content Management System: Custom vs. Pre-built.”
TK Genius, “Custom CMS vs. WordPress as a CMS: How to Decide.”

-Suzy Bills 

Cozmo Technology 
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WordPress or Custom CMS: How to Decide Which Is Best for You


You’ve been searching the Internet high and low for the definitive answer to whether you should use WordPress or a custom content management system (CMS) to meet your company’s needs.

Luckily, we have the answer for you:

It depends.

While that likely isn’t the answer you’re looking for, it really is the most accurate. And that’s actually a good thing. It means there isn’t a one-size-fits-all answer—one that might not really meet your company’s specific needs and preferences. So though we can’t say that every company should always use WordPress or always get a custom CMS, we can give you all the information you need to make the best decision. Now, let’s get started.

What Are the Benefits of WordPress?

WordPress is one of many open-source CMSs (others include Joomla and Drupal). WordPress happens to be the most popular open-source CMS, and it fulfills the needs of many individuals and companies. Here are some of the benefits:

• Using WordPress is typically less expensive than using a custom CMS.
• WordPress offers thousands of themes (visual designs) to choose from, so your design costs remain low.
• You’ll also have access to thousands of extensions and plugins to tailor your site to your objectives and workflows.
• You can implement WordPress almost immediately (you don’t have to wait for a developer to build the entire system).
• You’ll receive free updates when WordPress developers deploy them.
What Are the Downsides of WordPress?
The benefits of using WordPress are pretty enticing, but don’t sign up for a WordPress account just yet. Let’s look at the less-ideal aspects of using WordPress for your CMS:
• Hackers have free access to open-source code, so WordPress is a big target for hackers. (Hacking into a custom CMS can be more difficult, meaning hackers may be less likely to try.)
• Since WordPress is designed to be a blogging system, features for other uses are less prevalent. You may not find the features that are best for your needs.
• If you have a developer tweak your WordPress site, you might have difficulty accepting WordPress updates in the future.
• If you have a developer customize your WordPress site, he or she will be limited by WordPress’s architecture and protocols; the process can be time-consuming (and we all know that time = money).
• There are many WordPress “experts” who actually have little experience and training—but they won’t mention that fact. So before you contract with a developer to work on your site, ensure the developer is highly qualified. Ask for references and examples of their work.
• While there are numerous extensions and plugins that you can add to your site, since they weren’t designed for your company, they may not work well with your processes and needs.
• The more extensions and plugins you use, the more likely your site is to act finicky and even break.
• WordPress’s user structure may not work well with the user structure in your organization, which may slow down workflows and create inefficiencies.
• If you’re looking for a lot of integration and power, you’re going to be disappointed with what WordPress gives you. 

      The Good and the Bad: Summary of the WordPress Option

With all these downsides, you may be wondering why any business would use WordPress. Despite the negatives, this CMS does work well for small companies that don’t need a lot of complex features and custom business logic, such as to create personalized business reports. 

If you’re willing to put in the time and effort to plan how to make WordPress’s functionalities work for your business, then you can get a lot of use out of WordPress. And often you can save money, using the funds instead to pay for a copywriter to create stellar content or to hire a designer to make your site stand out from the crowd. 
But many companies, especially larger and growing businesses, need a system that is more powerful than WordPress can provide. So let’s look at the plusses of using a custom CMS.

- Suzy Bills
Cozmo Technology
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10 Reasons You Should Be Using Google Analytics to Boost Marketing Efforts 

Part 1 

Have you ever wondered, What’s all the fuss about Google Analytics?
Do I really need to include it in my company’s marketing strategy? In almost all cases, the answer is yes.
Google Analytics has earned attention because it really is a powerful tool (and it’s free too). Using Google Analytics as part of your marketing plan will take out a lot of the guesswork, make your job easier, and increase the effectiveness of your marketing tactics.
So now that the value of Google Analytics is clear, it’s time to look at some of the specific features you’ll want to use if you’re serious about the success of your marketing efforts.

1. Set Goals

The first step is to create Google Analytics goals, the most important of which will likely be conversions. You can select one of the many conversion templates already in Google Analytics (saving you time now and in the future). You also have the option to create your own for total customization.

To create a new goal, go to the Admin section, and then in the View column, click on Goals. Next, click on Import from Gallery to see a listing of goal templates. If you don’t find one that fits your needs, click on New Goal and follow the prompts. 
Once you’ve set your goals, Google Analytics will track and report your progress on achieving the goals. 

2. Filter Out Internal Views

The next step is to filter out internal views (such as by you and coworkers). Otherwise, the stats about site visitors will be skewed, since company employees won’t be viewing your website for the same reasons as your external audience will be and because employees’ characteristics and behaviors may not match those of your intended audience.

To exclude internal views, go to the Admin section, and then click on Filters. Click on New Filter, add a filter name, select the option to exclude traffic from an IP address, and enter the IP address for your company.

3. Check Site Performance

After you’ve amassed some site data, it’s time to check on your site’s performance. In the Report section, click on Behavior in the left column, and then click on Site Speed.
You can review how long each page is taking to load, and then you can go to Speed Suggestions to learn about ways to decrease the time. The shorter the page-load time, the more likely visitors will stay on the page long enough to read your call to action.

4. Identify Organic Keywords

Enable Webmaster Tools so you can see which keywords are bringing organic traffic to your site. To add Webmaster Tools, go to Admin; in the Property column, click on Property Settings. Scroll down to Webmaster Tools Settings, and then click on Edit. Google will then step you through the rest of the setup process.
After you’ve connected Webmaster Tools to Google Analytics, optimize your site for the highest-traffic keywords. One idea is to include the keywords in new blog posts and landing pages.

5. Set Up Site Search

Using the Site Search feature will also provide insight. In the Admin section, go to the View column and click on View Settings. Scroll down to Site Search Settings, and turn the setting on. Then enter the query parameter(s). Google Analytics will now track what terms visitors are entering into your site’s search box.
Why do you need this data? You’ll learn the following:
Whether your site navigation is clear and logical to visitors
Whether visitors are searching for terms you haven’t optimized your site for (but need to)

Whether visitors would benefit from more internal links (particularly to pages aimed at conversion)Based on the site search analytics, develop a plan for improving the site navigation and incorporating the search terms into the text on the home page and landing pages. Add links to ensure visitors will be able to quickly navigate to pages with in-demand content. Also make sure to include a call to action on each of those pages in order to increase conversions.

-Suzy Bills 

Cozmo Technology 
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We are in a need of Consultant Content Writer. If interested and want more information then please respond to the post. 
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Free SEO Optimization Tool For Your Small Business

I recently went to a two hour conference on Online & Social Marketing and didn’t receive any new information regarding SEO optimization, which was the primary goal of the conference in the first place. Even today, I see a lot of clients chasing after next day results on SEO Optimization, therefore just wanted to share our result history. SEO Optimization for Cozmo has been a slow and time consuming approach. But, it has paid off from moving having a domain authority of 1 to 10 today and index page authority of 22.

Today, I wanted to emphasize on a free tool called "Moz" which gets two thumbs up from Cozmo Team. Cool Moz gives you multiple options which can be used to increase yours SEO options overtime. 

Want to compare your rankings to that of your competition ? .... Now, you can with their "Open Site Explorer" which gives your team where you are lacking and need to catch up just to give you that little edge that you have been craving for. My best tool is "Local Marketing", which gives you all the search engines where you need to be listed and it adds value for your Google Ranking as well.

-- Two+ cents from #cozmotek.
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