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Steve Patti CMO
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Connecting Brands to Buyers to Build Trust and Convert Trust into Sales
Connecting Brands to Buyers to Build Trust and Convert Trust into Sales

28 followers
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https://buff.ly/2m5Fz98 CX design principals can also be applied to understanding the information a buyer wants at each stage of their experience
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https://buff.ly/2zijytl A VERY important distinction: too many marketers think they are hiring content writers and instead get copywriters
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https://buff.ly/2ycIhv1 Unfortunately, another self-assessment survey that conveys little progress year-over-year #content
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https://buff.ly/2ya6cv4 We are curious how long ghost-writers can retain the sales reps' interest: 6 months, 12 months? #content
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https://buff.ly/2ya0E3V Pay attention B2B brands: Millennials bring this buyer behavior into the office (B2B purchases) #marketing
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https://buff.ly/2zj2DH6 Buyers are split 50/50 re: relevant/timely messaging from brands -- still a ton of work to do #contentmarketing
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https://buff.ly/2hgB0qU Paradox: brands say they want deeper customer relationships but then digitize away every human touch point #CX
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