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Anna Nagl
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Wer sagt "Cola", "Tixo", "Soletti",… ? ;)
"A strong brand identity evokes emotions and makes people feel connected to your products. Branding maintains a healthy relationship with your customers. A brand is a name, design, sign, symbol or any feature that identifies a company’s product or services, distinguishing it from others. Branding design is used by businesses to differentiate their goods or services in the market, and it is often done through advertising."
(https://inkbotdesign.com/brand-attributes/)

Ein paar Beispiele:
(https://diepresse.com/home/wirtschaft/international/679207/Tixo-Soletti-Co_Diese-Marken-wurden-zu-ProduktSynonymen#slide-679207-1)
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