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Minuteman Press St Ann
We Design, Print, Promote... You!
We Design, Print, Promote... You!
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5 Steps to Building Customer Loyalty
Customer loyalty is an important topic among marketers these days. You work hard to gain your customers. Now you need to keep them. Here are five principles of customer loyalty you need to know. 
1. Know your customers. This means tying together all the data you have on your customers to get one holistic perspective. For example, John W. Smith in your mailing database is also Johnny Smith Jr. in your email list and J.W. Smith on Facebook. Most customers need help tying these databases together. If so, contact us, and we can help. 
2. Be a friendly company to deal with.  Reduce barriers to communicating with you. Provide more choices. This includes multiple options for customer inquiries, response, and communications. Make it easier to buy and make repeat purchases. Something as simple as pre-filling response cards and subscription forms can improve the experience. Make dealing with your company as easy as possible. 
3. Personalize your interactions. According to Thunderhead.com’s “Engagement 3.0” report, 82% of customers feel that being treated with a one-size-fits-all approach give them a negative perception of the company. Take what you know about customers and personalize your communications, whether in print or email. Invest in expanding your marketing database to include new variables that will increase relevance. 
4. Listen. Are you only pushing information out and not listening to feedback coming in? Respond quickly and appropriately to comments sent through email, your company blog, or even social media. Use customer surveys, feedback forms, and personalized URLs to listen and gather as much information as you can. Respond appropriately so customers know you are listening. 
5. Be in it for the long haul. Forget the gimmicks and quick fixes. Prizes, sweepstakes, and “experiential events” can get results, but they are short lived. As one strategist has put it, “Get to the trenches, examine how your customers live and use your products, and then design a complete meaningful solution for them across all touchpoints.”  
There are no quick fixes for customer loyalty. It requires a commitment to meaningful communication and ongoing relationship that includes listening, as well as talking. 
Need help? Give us a call!
  “The Missing Link to Customer Loyalty” (CrowdTwist, 2014)

Need One Reason to Use QR Codes? This Is It
Do you offer retail products and haven’t yet incorporated QR Codes into your business model? If you’re still looking for motivation to get on board, this might be it. According to a new study of mobile shoppers ,
• While shopping in the store, the majority (58%) prefer to look up information on their smartphone or tablet rather than talk to a store employee. 
• Well over half (62%) feel the information they get via their mobile device is more helpful than information on in-store displays or sales literature. 
When people would rather interact with their mobile phones than a live person, it’s time to start paying attention to mobile. 
Moreover, sales made through mobile devices is climbing, even for products sold in the store. Walmart, for example, has reported that 70% of the orders taken through its digital business come through mobile devices, and 10% of shoppers in its physical stores end up purchasing on mobile devices while still in the store, typically to order out-of-stock products or have products delivered to their homes. 
If you’re selling retail products, it’s time to add QR Codes into the mix. Use them on packaging, shelf talkers, product displays, and in-store signage to link to more product information, consumer reviews, “how to” videos, and other sales support information. It just makes sense. 
Need help adding QR Codes to your product mix? Let us help! 
  “Enhancing the In-Store CE Retail Experience Using Mobile Devices” (Consumer Electronics Association, 2014)

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