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Mark Stiving
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Mark Stiving

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This week's blog ... Beware of Pricing Consultants  
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Mark Stiving

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This week's blog.
Managers who understand pricing well have a unique view into the health of their company. Here are several examples. How well do our marketers use Value Based Pricing when setting the initial price...
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Mark Stiving

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My latest blog ... Value Based Pricing is ONLY an Attitude 
Value Based Pricing means charging what your customers are willing to pay (WTP). The other day I was describing this to a successful, self employed business woman, and she kept asking, "How do I kn...
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Mark Stiving

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Latest blog.  It's all about how much value you provide.  How valuable are you?
The other day one of my employees asked for a raise.  Believe it or not, as director of pricing at a large company, I don't really have much influence on the salaries of my people.  However, I want...
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Kid Rock Plays with Pricing - This week's blog
This article in the Wall Street Journal describes how Kid Rock is changing the business model for his upcoming tour.  He is lowering the price for almost all of the seats to $20 and in exchange wil...
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Mark Stiving

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My latest blog ... 
After reading a short article by Cass Sunstein on The Power of Loss Aversion, the urge to translate this to pricing was unstoppable. Loss aversion (i.e. Khanemen and Tversky's prospect theory) indi...
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Mark Stiving

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This week's blog ... Showrooming is like using a big coupon.  
How much of your life are you willing to trade for a better price? Coupons work because they are only used by people who are price sensitive. The only people who use coupons are those who think it ...
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Does anyone agree or disagree that spending to much not enough of posting is beneficial?

Just curious. .
I wont be posting in cicles now or ever as of 6/1/2014.

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Mark Stiving

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This week's #pricing blog ... What you don't know can cost you.  
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This weeks blog.  Apples and Oranges? 
"Rice flavoring is more expensive than a Porsche." "Ink costs more than blood." "Bottled water costs more than gas." Surely you've heard many more of these shocking comparisons.  Read any of these ...
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This week's pricing blog ... Should you Unbundle? 
A friend recently asked about a Pragmatic Pricing blog from 2 and a half years ago.  It was about the furor that was going on when the airlines were unbundling - they were beginning to charge for c...
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Thanks Eric. This was a repeat from a while ago. It's amazing how Luxxotica has monopolized an industry.
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This week's blog.  I had the cartoon commissioned.  Hope you enjoy. 
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Have him in circles
121 people
Morgan Littlewood's profile photo
Mike McCreavy's profile photo
saeid morshedi's profile photo
Serena Li's profile photo
Bina Mehta's profile photo
Robert Porter's profile photo
Amos Peleg's profile photo
Pradeep Chalicheemala's profile photo
Larry Coulter's profile photo
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