Excellent piece by British agency We Are Social on the impact of the new Facebook changes. A good summary- "Facebook have, in effect, given brands a 30 day ultimatum to totally change the way they manage their community on Facebook." The social network also says "we are evolving from ads to stories" and as this article says- "These are not ‘ads’ in any conventional sense of the word, but a new combination of brand conversation and word of mouth, irrevocably blurring the lines between paid, earned and owned media to the extent that the lines no longer exist."
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