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Roy Armale
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Roy Armale

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Great @Harvardbiz article showing the source of the problem with #procurement. Clients need more of this thinking.´╗┐
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Roy Armale

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When to Act on a Correlation, and When Not To... Half the bullshit we see in advertising briefs is because people assume correlation is causality´╗┐
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Have him in circles
50 people
Nick Walsh's profile photo
Anastasia Teresh's profile photo
Anis Koussa's profile photo
Majid Jan's profile photo
krystel kouyoumdjis's profile photo
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