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Roy Armale
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Roy Armale

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Great @Harvardbiz article showing the source of the problem with #procurement. Clients need more of this thinking.´╗┐
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Roy Armale

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When to Act on a Correlation, and When Not To... Half the bullshit we see in advertising briefs is because people assume correlation is causality´╗┐
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Have him in circles
66 people
Bahaa Gazzaz's profile photo
George Chatzigiannis's profile photo
Richard Khawaja's profile photo
Georgios Dedoussis's profile photo
Nick Walsh's profile photo
Ziad Moubarak's profile photo
Cris Paredes's profile photo
Marko Kozjak's profile photo
Thea Khoury's profile photo
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