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Roy Armale
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Roy Armale

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Great @Harvardbiz article showing the source of the problem with #procurement. Clients need more of this thinking.
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Roy Armale

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When to Act on a Correlation, and When Not To... Half the bullshit we see in advertising briefs is because people assume correlation is causality
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Have him in circles
70 people
Ameer Ali Hussein's profile photo
Richard Khawaja's profile photo
Mohammed Badran's profile photo
Merass Sadek's profile photo
Prad A.V's profile photo
Georgios Dedoussis's profile photo
Cris Paredes's profile photo
George Chelala's profile photo
Nick Walsh's profile photo
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