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Roy Armale
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Roy Armale

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Great @Harvardbiz article showing the source of the problem with #procurement. Clients need more of this thinking.´╗┐
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Roy Armale

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When to Act on a Correlation, and When Not To... Half the bullshit we see in advertising briefs is because people assume correlation is causality´╗┐
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Have him in circles
68 people
Mohammed Badran's profile photo
Priska Armel's profile photo
Jad Hatem's profile photo
Nazek Fawaz's profile photo
George Chelala's profile photo
Cris Paredes's profile photo
Richard Khawaja's profile photo
Sami Moutran's profile photo
Mohammad ibahrine's profile photo
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