The sudden increase in popularity for mobile devices especially in the sector of communication has created a new and highly powerful form of marketing. With the explosion of SMS as one of the most effective forms of communication all around the world, text message advertising has created a new source of marketing ideas both for business owners and full-time marketeers. And with the introduction of affordable yet top quality smartphones in the market, the popularity of mobile phones has exceeded that of the laptop, PDAs, and computers. When it comes to the volume of potential customers using different communication media, the sector of mobile phone users has the greatest number of customers. And while many people might be using computers at home, still the number of mobile phone owners is double that of computer users today.