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The Olympic Games are a special kind of phenomenon. Combine this with the vibrancy of Brazilian culture and you have a potent mix of atmosphere and exhilaration—all set against a backdrop of political tension and trepidation.

But how did brands in Brazil capitalize on the world’s biggest sporting roadshow? Luciana Stein, our Lead Trend Strategist in the SCA region, explores: http://hubs.ly/H04g5lm0
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