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Kevin Spidel
Works at Village Voice Media
Attended Arizona State University
Lives in Phoenix, AZ
995 followers|35,790 views
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Kevin Spidel

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Facebook Marketing Question: How many people out there have created lookalike audiences? Are you seeing the same performance on the lookalike audience vs the custom audience? So far I am, which leads me to question what magical algorithm is Facebook using? Mainly because the lookalike lacks brand affinity. 
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Kevin Spidel

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In the online publishing world, many eyes have been focused on the traction of Mashable's redesign and +Pete Cashmore  philosophy of "social first and SEO second." 

To quote: "We will always look for ways to influence sharing versus cramming stories with keywords," he said.

Here is a good follow up to that philosophy from a traditional SEO Martin Macdonald
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Kevin Spidel

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We launched our new corporate website today. What do you think? http://www.voicemediagroup.com
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Congratulations +Kevin Spidel I bet the vibe around the office is awesome today!
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Kevin Spidel

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Any compendium users out there? http://compendium.com/ <-- would like your feedback on the service.
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Kevin Spidel

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Lemme wave this buzzer with a + sign your way. #3rdtimesacharm (is hastags allowed on plus land?) <-- i broke it.
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Don't forget Okurt+
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Kevin Spidel

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Has Facebook negated the 1% rule? (I blogged) 
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We launch our new city apps today! Android users click here http://j.mp/13nznZ0 . iPhone & iPod users here http://j.mp/XG95ua 
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oh wow... check you all out! Do you do your apps in house or outsource?
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Kevin Spidel

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Building epic partnerships. One of my many projects I am working on. Love this strategic partnership. It just makes sense. More to come from Foursquare and Voice Media Group soon. 
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Democratic Underground, Latest Threads Latest, Greatest Threads Greatest, Lobby Lobby, Journals Journals, Search Search, Options Options, Help Help, Login Login. Google. Site search, Web search. 235 y...
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People
Have him in circles
995 people
Glory Tree Herald's profile photo
Emanuel Trevino's profile photo
Jason Fierstein's profile photo
C. Adele “Carrie” Williams's profile photo
Evan Bejar's profile photo
Kosovi ben hamed's profile photo
Ronnie Ledesma's profile photo
Ragy Thomas's profile photo
Joshua Tarr's profile photo
Work
Occupation
Word of Mouth Marketing & Community Engagement
Employment
  • Village Voice Media
    Community Architect, Director of UGC & Social Web, 2011 - present
  • GannettLocal
    Director of Product, 2010 - 2011
  • Amnesty International, USA
    Campaign Director, 2006 - 2007
  • Progressive Democrats of America
    Co-Founder, Deputy Director, 2004 - 2006
  • Democratic National Committee
    Field Coordinator, 2004 - 2004
  • Kucinich for President, 2004
    National Field Director, 2003 - 2004
  • Patriot Strategies
    Managing Director, 2009 - 2010
  • Activating Word of Mouth
    Managing Partner, 2008 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Phoenix, AZ
Previously
Phoenix - Washington, DC - San Francisco, CA - Flagstaff, AZ - Emeryville, CA - Chicago, IL - Boston, MA - Glendale, AZ - Phoenix, AZ
Story
Tagline
droppin digitbits and building epic.
Introduction
I build community. I build successful community through understanding data, user behavior, and enhancing the activities within a community to nurture loyalty. I consider this semantic marketing or "community architecture." 

My earliest experience with this approach was around political campaigns and voter data. Understanding voter behavior, building meaningful segments, and marketing strategies to those segments. I have evolved into the social web with this technique both within my own agency, for media companies like Gannett and now as the Community Architect for Village Voice Media, LLC. 

Previously I was the Managing Partner of Activating Word of Mouth, a social media digital agency with a national client list including personal branding for celebrities and international consumer brands. I have also served as a senior political campaign strategist to various federal campaigns including Presidential, and various nongovernmental organizations in Washington, D.C. and New York, NY.
Bragging rights
Built a social media product resulting in +$1.8m in sales in a little over 8 months at Gannett. Building a strong, connected community at Village Voice Media, and most importantly raising an epic family with @trulyches.
Education
  • Arizona State University
  • Northern Arizona University
Basic Information
Gender
Male